30.10.2017 19:34:27
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FAO Schwarz Coming Back Inside Bon Ton Stores
(RTTNews) - Bon-Ton Stores Inc. (BONT) has announced it will bring iconic toy brand FAO Schwarz in 186 of its departments stores and on its ecommerce website as well.
FAO Schwarz, the famous New York toy store was shut down in 2015 by its owner Toys R US. Later, Toys R Us sold the brand to ThreeSixty Group.
The venerable FAO Schwarz, established in 1862 and known for its unique whimsical toys, cuddly plush stuffed animals and fun imaginative games, will be available across the Bon-Ton family of department stores at select locations including Bon-Ton, Boston Store, Bergner's, Carson's, Elder-Beerman, Herberger's and Younkers stores.
"This cherished brand has been enjoyed by children and families for 155 years and we are delighted to carry this unique toy collection in our stores," commented Chad Stauffer, Executive Vice President and Chief Merchandising Officer for The Bon-Ton Stores, Inc.
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