Explore the Wild Side of Build-A-Bear Workshop

Deep in the heart of the mall, through the twist and turns of the parking garage, past the growling tummies in the food court and the roaming feet of mall-walkers, shoppers will find one of the most unique places on earth, Build-A-Bear Workshop^®. The interactive entertainment retailer of customized stuffed animals is providing zoorrific fun for Guests now through June 30. Families looking for friendship adventures will discover a new collection of furry friends plus zoo fun in stores and at buildabearville.com^®.

"It’s all happening at the zoo-themed Build-A-Bear Workshop stores,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "Our Guests will go wild over this unique product selection paired with our signature store experience and adventure at buildabearville.com.”

Starting May 28, Guests will discover seven new Limited Edition Zoorrific Collection friends available at Build-A-Bear Workshop and buildabear.com^®. All seven animals are on the prowl for a new friendship and priced just right. These furry friends include:

• Giraffe ($20)
• Tiger ($16)
• Flamingo ($18)
• Leopard ($20)
• Monkey ($18)
• Panda ($16)
• Parrot ($18)

When Guests bring any of these new zoo friends to life online at buildabearville.com, they will receive an exclusive virtual zoo ride (a five dollar value). Plus, they will gain special access to the Build-A-Bearville Zoo with the purchase of any make-your-own stuffed animal.

While visiting Build-A-Bear Workshop, Guests have the opportunity to support wildlife, receive an in-store giveaway, and enter to win a trip to Orlando. From June 8 through 27, Guests in the United States will be invited to donate $1 at checkout registers to Audubon Nature Institute to help animals affected by the oil spill in the Gulf of Mexico. With a purchase of $20 or more at Build-A-Bear Workshop store locations in the United States and Canada June 4 through 13, Guests will receive free reusable bags for themselves and their furry friend.

Guests who visit any Build-A-Bear Workshop store location in the United States and Canada can enter the Zoorrific Orlando Sweepstakes May 28 through June 30. Two lucky winners will receive a five-night vacation for four to Orlando, passes to the Orlando area theme parks of their choice and all seven zoo furry friends. All Guests who enter to win will receive a code to redeem a virtual pair of binoculars for their avatar at Build-A-Bearville^®.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa and the Middle East. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball^® mascot in-stadium locations, and Build-A-Dino^® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at buildabearville.com. The company was named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For^® lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at buildabear.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop and that when referencing the process of making stuffed animals you use the word "make” not "build”.

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop should only be used in capital letters to refer to our products and services and should not be used as a verb.

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