Eterno's Plans to Mobile-Enable Indian Media Companies Strengthened with Rediff.com's Financial Investment

Eterno founded by ex- Nokia employees, Umesh Kulkarni and Chandrashekhar Sohoni, today announced an investment from Rediff.com. Bangalore based Eterno is focused on mobile enabling print, radio and television media companies as well as mobile handset makers and mobile operators by providing connected' Mobile applications with Indian Language support on popular mobile operating systems such as Symbian, J2ME and BREW. Eterno's suite of innovative mobile applications include IndiSMS- an application which allows users to communicate in nine different Indian languages, viz Hindi, Marathi, Punjabi, Gujarati, Bengali, Telugu, Kannada, Malayalam, Tamil.

The company also offers IndiMate, an SMS content retrieval platform, and a "Music Companion” which lets users browse music on their mobile, and download music, ringtones and MP3 songs. The company’s customers include handset manufacturers and mobile operators like Nokia, Vodafone, Airtel and Idea.

Venki Nishtala, Chief Technology Officer of Rediff.com, added "We are impressed by Eterno’s ability to deliver innovative mobile applications in many different Indian languages.”

Speaking about Rediffs investment, Umesh Kulkarni, Founder of Eterno said, "Rediff.com’s minority investment will help us enhance our development infrastructure and further our efforts in providing Indian newspapers, magazines, radio and TV companies with innovative mobile solutions.”

About Rediff.com

Rediff.com (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services to Indians worldwide. Rediff.com provides a platform for Indians worldwide to connect with one another online. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA.

About Eterno Infotech

Eterno Infotech Pvt Ltd is a pioneer in innovative mobile applications that promise to add value to the mobile user experience. Established in 2005, Eterno ushers in a new generation of mobile telephony by offering unique mobile software and associated servers for MIDP, Symbian OS and other mobile operating systems. Our mobile applications are targeted at creating unmatched value for mobile handset manufacturers, telecom operators, media companies as well as the mobile user. http://www.eternoinfotech.com

Safe Harbor

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements.” These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the U.S. and Indian economies and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in its filings with the U.S. Securities and Exchange Commission and its reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by it or on its behalf.