Espotting Signs Exclusive Distribution Deal with the Sun

Espotting Signs Exclusive Distribution Deal with the Sun

    Business Editors/Technology Writers/Media Writers

    LONDON--(BUSINESS WIRE)--Jan. 27, 2005--

Espotting to Provide Paid Listings to the Website of the Uk's Most Popular Newspaper
    Espotting Media, a leading European paid-listings provider, today announces the signing of an exclusive distribution deal with the News International Newspaper, The Sun. Under the terms of the deal, Espotting will provide its paid listings throughout the website of the UK's most popular newspaper, www.thesun.co.uk. Deal highlights include:

--	Espotting to provide 2 listings under the heading 'Sponsored Links' throughout The Sun's news pages, as well as across all channels, including Sport, Entertainment, Movies, Life, and Bizarre.
--	Espotting's 'Content Solutions' product places keyword-driven advertiser listings below and next to relevant content across The Sun's site, eg. Espotting's results for the keyword 'football ticket' may appear next to relevant football stories.
--	News Group Digital websites generate 128 million page impressions from 4.7 million unique users monthly.

    'Espotting has vast experience in developing customised solutions for their partners, and it was this experience that made them the right choice for The Sun,' commented David Roddick, Digital Sales Director at News International.
    Unlike other content or contextual advertising programs, Espotting's 'Content Solutions' uses human editors to select the keywords that trigger the advertisements which appear alongside the website's content. Espotting's Content Editors work closely with partners, such as The Sun, to determine the keywords best suited to each content page, ensuring only the most relevant ads are displayed.
    'Our strategy has been to work with companies who are leaders in their field, and The Sun is one of the UK's most well-known brands,' commented Sebastian Bishop, Senior Vice President, Espotting Media. 'As well as providing our advertisers with another source of quality traffic, the deal also highlights the way we work with our partners to deliver solutions that completely meet their business needs.'

    www.espotting.com

    www.thesun.co.uk

    - END -

    About Espotting

    Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their website. Espotting advertisers include British Airways, Norwich Union Direct, eBay and Lastminute.com.
    Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers.

    For more information about Espotting, go to www.espotting.com.

    Espotting's recent merger with FindWhat.com has created the largest independent performance-based marketing provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across 3 continents. More information about FindWhat.com can be found at www.FindWhat.com.

    About News Group Digital

    News Group Digital is the publisher of The Sun Online and its associated websites including Page3.com, Newsoftheworld.co.uk and fantasy football site Dreamteamfc.com.
    The Sun Online is audited by ABCe and a member of the Association of Online Publishers. It is the most popular newspaper website in the UK (by monthly page impressions).

    Forward Looking Statements

    This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.

--30--SM/lo*

CONTACT: For further information and to arrange an interview, Espotting Marketing t: +44 (0)20 7539 0530 e: marketing@espotting.com

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE SOURCE: Espotting Media

Copyright Business Wire 2005