Eric Liedtke Appointed Head of Global Brand Marketing for adidas

Eric Liedtke has been with the adidas Group for over 12 years, andhas held various senior management positions in product marketing andbrand communications at adidas America.

"Under Eric's leadership, the adidas brand has advancedtremendously in the North American market, and I look forward toworking with him now in a global capacity," said Erich Stamminger,President and CEO of the adidas brand. "He understands the uniquestrengths of the adidas brand, and has co-operated closely with bothour Global brand communication team and our agency network TBWA/180. Iam convinced that Eric will be able to further strengthen and evolveour brand communications under our brand attitude, "Impossible IsNothing."

I would also like to extend my sincere thanks to Uli Becker, whowas instrumental in leading adidas in recent years to brand leadershipand world-class advertising. During his tenure, the adidas brandcommunication team evolved into the best in the industry, recentlyrecognized by the 2006 Advertiser of the Year Award by the CannesFestival. Uli will undoubtedly be a great asset to the Reebok brand,and I wish him continued success in his new role."

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