Epiphany Gives Vodafone UK Customers the Personal Touch

    Business Editors/High-Tech Editors

    SAN MATEO, Calif.--(BUSINESS WIRE)--March 21, 2005--Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced that Vodafone UK, a member of the world's largest mobile community, has chosen Epiphany(R) Interaction Advisor to enhance relationships and increase the quality and relevancy of each interaction across its United Kingdom customer base of more than 15 million.
    Epiphany Interaction Advisor will provide Vodafone UK customer advisors in its call centres and retail stores with intelligent insights into any customer, such as current tariff and suitability, usage trends in calls made, and best tariff options to suit needs and lifestyle. By offering only beneficial offers and products relevant to that specific individual, Vodafone's UK customers will receive a more personalized service and the confidence of receiving the optimal deal. With Epiphany's real-time analytic capabilities, advisors will have up-to-the-minute data on all communication interactions across all touchpoints, allowing for offer duplication to be eradicated, increased insight into customer behavior and the capability to anticipate the needs of its customers.
    From its portfolio of hundreds of tailored products, Vodafone UK staff can ensure the appropriate product or service message will be delivered at the optimum time through the correct touchpoint, reducing churn and increasing average revenue per user. Epiphany Interaction Advisor uses a combination of business rules and real-time analytics to deliver the most relevant offer to a customer during an inbound interaction.
    "We're proud to have Vodafone UK join our growing roster of successful telecommunications customers," said Karen Richardson, CEO, Epiphany. "This is another great example of Epiphany Advisor solutions helping mobile communications companies make every customer interaction intelligent."

    About Epiphany

    Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers -- including nearly 35 percent of the Fortune 100 -- Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset -- the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com.

    Safe Harbor Statement

    This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release.

    Epiphany and the Epiphany logo are registered trademarks of Epiphany, Inc. in the United States and other jurisdictions. All other trademarks are the property of their respective owners.

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CONTACT: Epiphany Gordon Evans, 650-356-3842 gevans@epiphany.com or Access Communications Lindsay Scalisi, 415-844-6217 lscalisi@accesspr.com

KEYWORD: CALIFORNIA UNITED KINGDOM INTERNATIONAL EUROPE INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS TELECOMMUNICATIONS SOFTWARE NETWORKING PRODUCT MARKETING AGREEMENTS SOURCE: Epiphany, Inc.

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