Epiphany and Bank Systems & Technology Magazine Present Best Practices

Epiphany and Bank Systems & Technology Magazine Present Best Practices in Accelerating Organic Growth for Retail Finance Companies; Free Webinar Features TowerGroup Analyst

    Business Editors/High-Tech Editors

    SAN MATEO, Calif.--(BUSINESS WIRE)--April 26, 2005--Epiphany, Inc. (NASDAQ:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced it will host a free Webinar, "Increasing Organic Growth in Retail Financial Services," on April 27th, 2005. Featuring TowerGroup vice president of consumer banking Jim Eckenrode and Epiphany senior vice president of worldwide marketing Ellen Olson, the event will be moderated by Katherine Burger, editorial director of Bank Systems & Technology.
    Today's banking industry -- which has spent the past decade adapting to consolidation, globalization and new regulatory environments -- is concentrating on organic growth through cross-selling and up-selling. At the same time, it is addressing the challenge of customer retention, which represents a major threat across many industries. The free one-hour event will also feature case studies of how financial services companies are maximizing the value of existing customer relationships to drive new levels of profitability.
    Attendees will learn how leading financial services companies are leveraging organic growth strategies to increase "share of wallet" and products per household as well as increasing customer satisfaction and loyalty. Attendees will also learn:

--	How to create robust interaction strategies by injecting business criteria into every customer contact
--	How to obtain and share actionable customer insight at the point of interaction -- in the branch, call center and online
--	How to generate demonstrable ROI by extending your existing infrastructure

    Event Details and Registration

    The free Webinar "Increasing Organic Growth in Retail Financial Services" will take place Wednesday, April 27th, 2005, at 11am PT / 1 pm CT / 2 pm ET. To register, please visit: http://w.on24.com/r.htm?e=11701&s=1&k=5EBBC51B17F7D3F6A7419858F03888B8

    About Epiphany

    Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers - including nearly 35 percent of the Fortune 100 - Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset - the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com

    Safe Harbor Statement

    This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release.

    Epiphany and the Epiphany logo are registered trademarks of Epiphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.

--30--AC/sf*

CONTACT: Epiphany Gordon Evans, 650-356-3842 gevans@epiphany.com or Access Communications Lindsay Scalisi, 415-844-6217 lscalisi@accesspr.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: BANKING SOFTWARE INTERNET E-COMMERCE CONFERENCE CALLS SOURCE: Epiphany

Copyright Business Wire 2005