Emma and Beter Bed Holding are waking up the European mattress market

Today, Emma and Beter Bed Holding are putting their signatures on a collaborative contract for the Benelux and DACH countries (Germany, Austria, and Switzerland). Europe's most successful 'mattress startup' Emma and market leader Beter Bed will be enhancing each other's qualities with this contract. By joining forces, the consumer will be even better served both online and offline. The retail formats of Beter Bed and Matratzen Concord will include a full assortment from Emma in their stores. For Emma, this collaboration means a new, analogue distribution outlet that offers high name recognition, the option to test out the mattress, and exceptional sales advice.

Customer satisfaction and service
The strategy that makes Beter Bed Holding NV so successful, is characterised by an extensive assortment, competitive prices, extremely customer-oriented thinking, and in-depth services. The Beter Bed and Matratzen Concord formats align seamlessly with the core and brand values of Emma. 'Together, we will stimulate both the online and offline market a new impulse', according to Manuel Mueller, CEO of the Bettzeit Gruppe.

Online expertise
Due to the collaboration with Emma, Better Bed Holding anticipates that a younger client base will be attracted to its stores and websites, which will increase its market share. 'For us, an alliance with Europe's fastest-growing online mattress start up is a fantastic addition to our product offerings that will contribute to the growth of Beter Bed and Matratzen Concord', explains Ton Anbeek, Statutory Director of Beter Bed Holding NV.

Beter Bed Holding NV
Beter Bed Holding is a European retail organisation that strives to offer its customers a comfortable and healthy night's rest every night at an affordable price. The company does this via stores and its own web shops through the formats: 

• Matratzen Concord, located in Germany, Switzerland, and Austria;
• Beter Bed, located in the Netherlands and Belgium;
• Beddenreus, located in the Netherlands;
• El Gigante del Colchón, located in Spain;
• Sängjätten, located in Sweden;
• Literie Concorde, located in France.

The retail formats ensure products of good quality, offer customers the best advice and always the best possible deal.

Beter Bed Holding is also active as a wholesaler of branded products in the bedroom furnishing sector via its subsidiary DBC International. The international brand M Line is sold in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland, France, Sweden and the United Kingdom.

In 2016, the company achieved net revenue of € 410.5 million. with a total of 1,206 stores.66.4% of this figure was realised outside the Netherlands.

Beter Bed Holding N.V. has been listed on the Euronext Amsterdam since December 1996 and its shares (BBED NL0000339703) have been included in the AScX Index.

Emma
Emma is a part of Bettzeit Gruppe and was founded in 2013. Emma offers one of the best-selling online mattresses in Europe, which came up as the best in Consumentenbond tests (March '17 and May '17). The development of mattresses is one of Bettzeit Gruppe's strong points, which also develops the foam material for the mattress. The Emma mattress has since received several accolades from other independent consumer organisations. Just as with Beter Bed, customers are allowed to test out the mattresses for 100 days at home. Since Emma is convinced of its quality, it also provides a 10-year guarantee for their mattresses. Last year, Emma achieved a revenue of € 15 million in Germany, Austria, and Switzerland, and is available in ten European countries.

For more information, please contact:

Beter Bed Holding NV
Ton Anbeek, Statutory Director
Mob.               +31 (0)6 53662838
Email:              ton.anbeek@beterbed.nl
Website:         www.beterbedholding.com

Emma
Kathrin Roth / Simone Schuchert
HOSCHKE & CONSORTEN Public Relations GmbH
Tel.:                 +49 40 36 90 50-48 / 32
E-Mail:            k.roth@hoschke.de / s.schuchert@hoschke.de

Link to the pdf of the press release: