Elizabeth Arden In Deal With Wildfox To Develop Own Line Of Fragrance Products

(RTTNews) - Beauty products company Elizabeth Arden Inc (RDEN) Thursday signed an exclusive deal with Wildfox Couture, the indie vintage-inspired women's knitwear designer brand, to develop and market its own line of fragrance products.

"Partnering with Wildfox is an opportunity for us to expand our designer fragrance portfolio with a fast-growing fashion brand...," said Robin Mason, senior vice president of Global Fragrance Marketing at Elizabeth Arden.

Based in Los Angeles, musician Jimmy Sommers, CEO and co-founder of Wildfox, along with the creative direction of co-founding partner Kimberley Gordon, continue to develop this lifestyle brand, which can be found in select boutiques and department stores.

Internationally, Wildfox is distributed in over 30 countries, including UK, France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia and Taiwan. The Wildfox fragrance is due to launch in the prestige channel in stores Spring 2015 and will be distributed globally.