EA's Pogo.com Partners With Dr. Kathleen Hall to Raise Awareness on Health Benefits of Play

Electronic Arts Inc. (NASDAQ:ERTS) today announced that its casual gaming destination Pogo.com™ has teamed up with Dr. Kathleen Hall and The Stress Institute to help raise awareness about the positive impact that game-playing has on reducing stress and improving life balance. According to Dr. Hall, players that take a break from their hectic lives and let the stress of the day melt away by playing casual games lead healthier and more balanced lives. Playing games such as those found at Pogo.com provide needed mental breaks, reduce stress and restore the mind and body connection. The Stress Institute notes that the health benefits of playing games on Pogo.com include: Stress Reduction – Playing even five minutes of stress-busting games like Poppit!™ or Lottso! Deluxe, can lower blood pressure and stave off anxiety, depression and disease. Brain Health – Games like Word Whomp™, Tumble Bees or any one of the 40+ puzzle games found on Pogo.com stimulate the brain and help to keep it sharp and healthy. Social Community – By connecting with family, friends and new online buddies through unique chat features on Pogo.com, players can avoid feelings of isolation, loneliness and depression. Build self-esteem – Everyone enjoys winning and the games on Pogo.com allow even the most novice player an opportunity to be a winner. The vibrant and supportive Pogo community offers encouragement further building a strong sense of individual empowerment. Through January 2008, Dr. Hall will interact with the Pogo community of over 13 million1 unique monthly players to offer advice and relaxation tips during the hectic holiday season and lend her expertise to a variety of issues that Pogo players face on a daily basis. "Play time is not a luxury, it is an essential element for your mental and physical health and well being and is an excellent stress reliever,” stated Dr. Hall. "Stress is the driver for most diseases and the benefits of play and laughter in overcoming and preventing stress, aging and disease are too numerous to ignore.” Senior Vice President and General Manager of Pogo, Karen Schulman commented, "Pogo players play online for many reasons – to take a break, collect badges, and re-connect with friends. However, according to a recent poll, 83% of players said that the #1 reason for playing on Pogo is to sit down, take a break and let the day’s stress wash away. I’m so happy that we can partner with Dr. Kathleen to help spread the word about the connection between play and good mental health.” Founded by Dr. Hall, The Stress Institute serves as a center for the collection and dissemination of information on the impact of stress on our lives. Comprised of professionals and prominent physicians in a variety of disciplines, the organization is interested in exploring the various effects of stress on mental and physical well being. The Stress Institute suggests resources and tools that are helpful in the reduction of life stress and solutions for work-life balance. For more information and to experience some of the best online games on the Internet, visit www.pogo.com. For screenshots and assets, please visit info.ea.com. 1 According to ComScore July 07 About Pogo.com Pogo.com is the #1 stickiest online casual game destination in the US1. The site is home to over 13 million unique visitors a month (worldwide) who play for more than 45 minutes a day1. Boasting a wide variety of more than 80 free online games including puzzle, word, casino, classic card and board, Pogo.com features both single-player and multiplayer games. The site offers players an easy-to-use chat feature where millions of people talk about their favorite games, best scores, or simply share stories about their lives. Pogo.com is known for its thriving online community of players who forge life-long friendships through the site. Pogo has local sites and communities in UK (pogo.co.uk), Germany (pogo.de) and France (pogo.fr). Pogo.com’s premium service, Club Pogo, offers players a variety of VIP features including exclusive games, no ad interruptions, private chat and avatars. Club Pogo has over 1.5 million paying subscribers. About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS BIG, POGO, Club Pogo, Poppit! and Word Whomp are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are properties of their respective owners. About Dr. Kathleen Hall Dr. Kathleen Hall, internationally recognized stress and healthy lifestyle expert, founder and C.E.O. of The Stress Institute (www.thestressinstitute.com), has been featured on major media including The Today Show, Oprah & Friends, CNN, FOX, ABC News, CBS, Good Morning America Radio, Martha Stewart Radio, Fortune, Forbes, USA Today, Wall Street Journal, New York Times, Washington Post, Money, Business Week, Parents, Cosmopolitan, Real Simple, and Woman’s Day. She is the author of A Life in Balance, 2007 Nautilus Book Award winner, and Alter Your Life; has a weekly radio show, Live with Dr. Kathleen Hall; and, is a contributing writer for PINK Magazine. In times of national crisis, the media looks to her for expert advice. In fact, Martha Stewart Publications coined her as "The Stress Queen”. Her diverse background of study with medical pioneers includes, Dr. Dean Ornish of the Preventive Medicine Research Institute and Dr. Herbert Benson at the Harvard Mind/Body Institute. Dr. Hall has also studied under illustrious Nobel Peace Prize recipients including, His Holiness the Dalai Lama, Bishop Desmond Tutu and President Jimmy Carter.