Dunkin' Donuts Changing Name To Just "Dunkin'"

(RTTNews) - Dunkin' Donuts Tuesday announced it is officially changing its name to simply "Dunkin'."

The company said it changed its branding to give more importance on its steps to transform itself into the premier beverage-led, on-the-go brand. The change will officially take place in January 2019.

Beginning the first of the year, the new branding will appear on packaging, as well as the company's advertising, website and social channels. The new "Dunkin'" logo will also be featured on exterior and interior signage on all new and remodeled stores in the U.S. and, eventually, internationally.

The brand tested the new logo extensively, including on exterior signage at Dunkin' locations featuring its next generation design concept over the past year.

According to Dunkin' Brands' CEO and Dunkin' U.S. President David Hoffmann, "Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customers. From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin', we are working to provide our guests with great beverages, delicious food and unparalleled convenience. We believe our efforts to transform Dunkin', while still embracing our incredible heritage, will keep our brand relevant for generations to come."