Disney Mobile and Mobile ESPN to Launch Co-Branded Mall Kiosks for Retail Distribution; 60 Kiosks Expected Nationwide by November; Brightpoint to Manage Independently-Operated Kiosks

The two-sided kiosks, which reflect the unique products of MobileESPN and Disney Mobile, offer Mobile ESPN and Disney Mobile-approvedwireless service plans, equipment and accessories. Brightpoint, DisneyMobile and Mobile ESPN have selected 60 key mall locations throughoutthe US to test the concept and anticipate a national roll out laterthis year or early 2007. Specific locations have not been disclosed.

"Shopping malls will be essential to reaching our family audienceand we think it is a great retail channel for us," said George Grobar,senior vice president and general manager, Disney Mobile. "Thedual-sided kiosk featuring both Disney Mobile and Mobile ESPN willcapture attention in these high-traffic locations."

Said Manish Jha, senior vice president and general manager, MobileESPN, "Kiosks offering Mobile ESPN and Disney Mobile together are aone-stop shop for two of the wireless industry's most powerful newbrands to showcase and sell their products in an expertly-staffedsetting. We are pleased to add another exciting retail outlet to ourdistribution strategy."

"We are delighted to participate in the mall kiosk retaildistribution program with Disney Mobile and Mobile ESPN," said J. MarkHowell, President of Brightpoint, Inc. and Brightpoint Americas. "Wewill work with our top dealers to enable and enhance the delivery ofthis unique one-stop shop concept for these two leading brands."

About Mobile ESPN

The first national mobile phone service provider designed from theground up for sports fans, Mobile ESPN offers unparalleled sportsprogramming and entertainment from ESPN on unique ESPN-branded mobilehandsets. Mobile ESPN is currently available in Best Buy storesnationwide, at www.mobileespn.com and by calling 1-800-GET-ESPN.Beginning in May, Mobile ESPN will also be available in Sprint retailstores across the country.

About Disney Mobile

Disney Mobile is the first national wireless phone service builtto meet the unique communication needs of today's family. LaunchingJune 2006, Disney Mobile will provide wireless voice and data servicesand custom handsets. In addition, Disney Mobile will offer a packageof features and applications tailored to meet the unique communicationneeds of families. The Family Center(TM), a suite of four exclusiveservices, will enable parents to directly manage their family'swireless experience, including controlling when and how often kids usetheir phone; locating kids' handsets using GPS technology; protectingtheir kids from unwanted calls and messages and sending priority textmessages to all Disney Mobile family plan members simultaneously.Disney Mobile will offer an array of content that parents trust andkids enjoy drawn from the rich entertainment heritage of Disney.

George Grobar is senior vice president and general manager ofDisney Mobile, a division of the Walt Disney Internet Group, which isheadquartered in North Hollywood.

About Brightpoint

Brightpoint, Inc (NASDAQ:CELL) is a global leader in thedistribution of wireless devices and in providing customized logisticservices to the wireless industry. In 2005, Brightpoint handled 42million wireless devices globally. Brightpoint's innovative servicesinclude distribution, channel development, fulfillment, productcustomization, eBusiness solutions, and other outsourced services thatintegrate seamlessly with its customers. Brightpoint's effective andefficient platform allows its customers to benefit from quicklydeployed, flexible, and cost effective solutions. Additionalinformation about Brightpoint can be found on its website atwww.brightpoint.com, or by calling its toll-free Information andInvestor Relations line at 877-IIR-CELL (877-447-2355).