Direct Energie : sponsor of Jean-René Bernaudeau pro cycling team in 2016

Press release

Paris, 15th september 2015

Direct Energie, sponsor of Jean-René Bernaudeau's pro cycling team            

in 2016    

Direct Energie is proud to announce that the group will become sponsor of SA Vendée Cyclisme, Jean-René Bernaudeau's pro cycling team which will bear the name « Direct Energie » in January 2016. Direct Energie will be a leading team, with iconic champions such as Thomas Voeckler, Sylvain Chavanel, Bryan Coquard and Romain Sicard.

Direct Energie succeeds Europcar, which took over Bouygues Télécom in 2011. For France's third-largest electricity and gas provider serving 1.5 million customers in France and Belgium (with the Poweo brand), it is a unique opportunity to raise its awareness and enhance its brand image. Direct Energie cycling team will be a key asset to the company's visibility on major French and international races.

Xavier Caïtucoli, Direct Energie's CEO declared: « This is a real pride for Direct Energie and its staff to become sponsor of this team benefiting from popular support in France. Choosing pro cycling is natural to us as we share common values such as proximity, enthusiasm and taste for effort. And we are both challengers ».  

Jean-René Bernaudeau, Team's General Manager added: « I chose Direct Energie because I wanted a partner that would be seduced by the long-lasting work I led for the training of riders. I am convinced that Direct Energy Cycling team will surprise and bring good vibes to the peloton thanks to its "panache" and fighting spirit ».

About Direct Energie

Direct Energie is France's third-largest electricity and gas provider, serving 1.5 million customers sites (residential and businesses) in France and Belgium. Direct Energie has also developed its offer for companies and local authorities, with more than 100,000 delivery points.
As an integrated energy group in France, Direct Energie produces and supplies electricity, supplies gas, and offers energy services to its customers.
In 2014, the group generated turnover in excess of €810 million and delivered 8.4TWh of energy.
Direct Energie's success has been underpinned for more than the past decade by its technical expertise, excellent customer relationships and capacity for innovation.
Direct Energie is listed on the Alternext compartment of Euronext Paris Stock Exchange (ALDIR / FR0004191674).
For more information, visit our website www.direct-energie.com

Contacts :                                                                                                       
Image Sept              Grégoire Lucas - glucas@image7.fr / Tel + 33 (0)1 53 70 74 94     
Marie Artzner - martzner@image7.fr / Tel + 33 (0)1 53 70 74 31 / + 33 (0)6 75 74 31 73
Direct Energie        Ivan Roussin - ivan.roussin@direct-energie.com / Tel +33 (0)6 19 30 05 03

Jean-René Bernaudeau, Thomas Voeckler, Bryan Coquard, Romain Sicard and Xavier Caïtucoli

Xavier Caïtucoli and Jean-René Bernaudeau