Digitas Inc. Completes Acquisition of Medical Broadcasting Company

"MBC complements our organic strategy to help pharmaceutical andhealthcare clients grow their digital and direct relationships withpatients," said David Kenny, chairman and chief executive officer,Digitas Inc. "What's more, MBC's depth and talent in helping clientsgrow their digital and indirect relationships with healthcareprofessionals offers a capability that we believe is central tosuccess in healthcare relationship marketing. I am thrilled to welcomeour new colleagues and our new clients to our family of digitalpioneers."

David Kramer, chief executive officer, Medical BroadcastingCompany said, "MBC as a part of Digitas Inc. holds tremendouspotential, and Linda and I, along with our people and our clients, aretruly excited."

Guidance

As a result of the closing of the acquisition, Digitas Inc. todayalso updated Q1 2006 and Full Year 2006 guidance estimates that hadbeen offered on January 26, 2006. For the full year 2006, Digitas Inc.said that it anticipates fee revenue of $405 million-$427 million. Thecompany also said it expects to achieve earnings per share calculatedin accordance with generally accepted accounting principles of$0.46-$0.56 for the full year 2006. In addition, Digitas expectsadjusted cash earnings(1) of $0.61-$0.71 per share for the full year2006.

For the first quarter 2006, the company anticipates fee revenue of$95.5 million-$99.5 million, earnings per share calculated inaccordance with generally accepted accounting principles of$0.12-$0.14, and adjusted cash earnings(1) of $0.15-$0.17 per share.

About Digitas Inc.

The companies of Digitas Inc. (NASDAQ: DTAS) help blue-chip globalbrands develop, engage and profit from their customers throughdigital, direct and indirect relationships. Driving accountable andmeasurable relationship engines, the agencies are known for themarriage of art (creativity and insight) and science (analytics,measurement and strategy) across digital and direct media. Founded in1980, Digitas Inc. is headquartered in Boston. The Digitas agency haslocations in Boston, Chicago, Detroit and New York. The MedicalBroadcasting Company is located in Philadelphia. The Modem Mediaagency has locations in Atlanta, London, Norwalk, and San Francisco.

(1) The company's projected adjusted cash earnings calculationexcludes from its GAAP earnings amortization of intangible assets,stock-based compensation, restructuring expenses (income), andextraordinary items, if any, and employs the company's actual taxprovision. The company believes its adjusted cash earningscalculations are meaningful as they exclude any noncash charges whichthe company believes are not necessarily indicative of the performanceof the company's underlying business. Management believes thepresentation of earnings excluding these charges provides usefulinformation to investors as measures of operating performance basic tothe company's ongoing operations and comparable from period to period.The following table reconciles projected adjusted cash earnings pershare to GAAP earnings per share:

3 Months 12 Months
Ended Ended
3/31/06 12/31/06
----------------------------------------- ------------- -------------
Low High Low High
End End End End
----------------------------------------- ------ ------ ------ ------
GAAP earnings $0.12 $0.14 $0.46 $0.56
----------------------------------------- ------ ------ ------ ------
Amortization of intangible assets 0.01 0.01 0.04 0.04
Stock-based compensation 0.02 0.02 0.11 0.11
----------------------------------------- ------ ------ ------ ------
Total of adjustments $0.03 $0.03 $0.15 $0.15
----------------------------------------- ------ ------ ------ ------
Adjusted cash earnings $0.15 $0.17 $0.61 $0.71
----------------------------------------- ------ ------ ------ ------

Statements contained in this press release that are not historicalfacts are forward-looking statements within the meaning of the PrivateSecurities Litigation Reform Act of 1995. Forward-looking statementsinclude statements by Messrs. Kenny and Kramer, statements under thecaption "Guidance" regarding management's expectations with respect tofuture revenues, earnings per share and adjusted cash earnings pershare and statements regarding the company's future businessprospects. These and all other forward-looking statements in thispress release are subject to known and unknown risks and uncertaintiesthat may cause actual results to differ materially from thoseprojected or implied in such forward-looking statements. Such factorsinclude, without limitation, overall economic and business conditions,the demand for the company's services (including the willingness andability of the company's clients to maintain or expand theirspending), competitive factors in the company's markets, the company'sability to sublet its excess real estate in the anticipated timeframe, and the company's ability to effectively manage its growth andclient relationships, the company's timing and ability to successfullyintegrate MBC's operations (including migration of MBC to thecompany's systems and controls) and employees, the introduction of newservices by competitors or the entry of new competitors into themarkets for the company's and MBC's services, the failure by thecompany to retain key employees and clients of MBC, failure to furtherdevelop and successfully market MBC's service offerings, failure toachieve anticipated revenues and earnings, costs related to theacquisition, among other factors. A further list and description ofsome of the risks and uncertainties potentially impacting thecompany's business and future performance can be found in thecompany's filings with the Securities Exchange Commission. Guidanceoffered by Digitas senior management today represents a point-in-timeestimate made early in the first quarter and is based upon numerousassumptions that while believed to be reasonable may not prove to beaccurate. The company expressly disclaims any current intention orobligation to update this forecast or any other forward-lookingstatement contained in this press release.