Digital Impact Announces Improved Deliverability Rates for Fourth Cons

    Business Editors/High-Tech Writers

    SAN MATEO, Calif.--(BUSINESS WIRE)--April 15, 2005--Digital Impact (Nasdaq:DIGI), a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced its fourth consecutive quarter of improved deliverability results. For the quarter ending December 31, 2004, Digital Impact's entire client base enjoyed a 95.4% delivery rate. These delivery improvements can be attributed to reductions in both ISP blocks and bounce rates.
    Digital Impact's aggregate email delivery rate was 95.4% for the fourth quarter of 2004, up from 95.0% in the prior quarter. Since the fourth quarter of 2003, client email delivery has increased 8.6%. At the top 15 ISPs (including AOL, Yahoo, Hotmail, Earthlink and MSN) where the vast majority of email is sent, Digital Impact achieved an even higher delivery rate of 97.7% for the fourth quarter.
    "We believe Digital Impact clients benefit from the best email delivery rates in the industry," said Kevin Johnson, Digital Impact's senior vice president of products and marketing. "In the most recent quarter, Digital Impact's deliverability improvements can be attributed to initiatives focused on client practices. Our deliverability team focused on address and permission capture and list hygiene to help clients understand the root causes of failure and how to continuously improve delivery in the future."
    Digital Impact continues its commitment to open and transparent reporting in the latest deliverability update. Digital Impact's delivery rate is reported as the percentage of emails delivered divided by total emails sent. The number of emails delivered excludes all measurable failures including technical failures, blocks, hard bounces, soft bounces, and other failures.
    To read an in-depth report on the latest deliverability results visit http://www.digitalimpact.com/pdfs/Deliverability_Q4_2004_Results.pdf.

    About Digital Impact

    Digital Impact is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. The Company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI. For more information, visit www.digitalimpact.com.
    On March 28, 2005 Acxiom Corporation (Nasdaq:ACXM) and Digital Impact, Inc. (Nasdaq:DIGI) announced they reached a definitive agreement for Acxiom to acquire Digital Impact. For more information visit: http://www.digitalimpact.com/newspress032805.php.

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CONTACT: Schwartz Communications Ayanna Anderson or Leslie Johnson, 415-512-0770 digitalimpact@west.schwartz-pr.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING SOFTWARE INTERNET E-COMMERCE PRODUCT SOURCE: Digital Impact, Inc.

Copyright Business Wire 2005