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03.08.2007 13:30:00

DGSE Companies, Inc. Announces Launch of Americangoldandsilverexchange.com and over 900 Supporting Websites

DGSE Companies, Inc. (Nasdaq:DGSE), which wholesales, retails and auctions fine watches, jewelry, diamonds, precious metal and rare coin products via traditional and Internet channels, today announced that it had launched Americangoldandsilverexchange.com. Supporting this venture was the simultaneous activation of over 900 proprietary Internet sites related to the home page of Americangoldandsilverexchange.com. The sites reflect state and city names containing the Gold and silver exchange root for every State in the United States and a host of major cities. Additional pages include key words related to gold, silver, rare coins, jewelry, watches and diamonds. The supporting web sites are designed to drive unique traffic to the primary site and to facilitate search functionality. The launch of Americangoldandsilverexchange.com is supported by the roll-out of television advertising commencing in regional markets and specialized media. As the program expands it will be extended to national markets. The Americangoldandsilverexchange.com website, call center accessibility and DGSE’s bricks and mortar presence in Texas, California and South Carolina combine to provide customers from all over the United States with a safe and seamless way to value and sell gold, silver, rare coins, jewelry, diamonds, and watches. "We are very pleased to have launched this very important addition to DGSE’s activities,” noted William H. Oyster, President and Chief Operating Officer of DGSE Companies, Inc. Mr. Oyster continued, "Americangoldandsilverexchange.com materially broadens the scope of our activities. We are proud of the fact that all of the Internet-based components of this activity were developed internally and that the systems and procedures supporting this new segment are completely integrated with all of our other activities. We are confident that this new Internet-based business will contribute to our growth and profitability in future periods.” DGSE Companies, Inc. wholesales retails and auctions jewelry, diamonds, fine watches, and precious metal bullion and rare coins products to domestic and international customers through its Dallas Gold and Silver Exchange, Charleston Gold and Diamond Exchange, Superior Galleries and National Jewelry Exchange subsidiaries and well as through the Internet. DGSE also owns Fairchild International, Inc., one of the largest vintage watch wholesalers in the country. In addition to its retail facilities in Dallas and Euless, Texas, Charleston, South Carolina and Beverly Hills, California, the Company operates live Internet auctions which can be accessed at www.dgse.com and through Superior Galleries' website at www.sgbh.com. Real-time price quotations and real-time order execution in precious metals are provided on another DGSE web site at www.USBullionExchange.com. Wholesale customers can access our full vintage watch inventory through the restricted site at www.FairchildWatches.com. DGSE also purchases precious metals, rare coins, watches, diamonds and jewelry through www.Americangoldandsilverexchange.com and over 900 supporting websites. The Company also makes collateralized consumer loans at its two Dallas locations and payday loans at three facilities in New Mexico. The Company is headquartered in Dallas, Texas and its common stock trades on The Nasdaq Stock Market® under the symbol "DGSE”. This press release includes statements which may constitute "forward-looking" statements, usually containing the words "will," "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of DGSE’s products and services in the marketplace, competitive factors, the risks associated with business combinations, industry factors (including competition, fluctuations in interest rates and bullion values), dependence upon third-party vendors, and other risks detailed in the DGSE’s periodic reports filed with the Securities and Exchange Commission. The actual results or performance by DGSE could differ materially from those expressed in, or implied by, these forward-looking statements. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of DGSE. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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