DGAP-News: Auden AG

DGAP-News: Auden AG takes stake in Fanmiles

DGAP-News: Auden AG / Key word(s): Investment Auden AG takes stake in Fanmiles

26.08.2016 / 11:39 The issuer is solely responsible for the content of this announcement.

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- Berlin-based investment company acquires 10% of shares - Web platform rewards fans, strengthens star image, and boosts brands - High growth potential through scalable, international business model - Interim financing round values company at EUR 27 million

Berlin - Following its recent investment into OptioPay, a ground-breaking financial service provider which has been attracting wide industry attention, Auden AG has now acquired a 10 per cent shareholding in yet another value-driving portfolio company: Fanmiles, the web platform for stars and their fans. Already earlier this year, several renowned stars from the sporting world invested into this innovative start-up venture, tailoring social networking to major sports and entertainment stars and their loyal fans. Auden AG acquired its ownership stake through an interim financing round which placed a valuation of EUR 27 million on the company.

The Fanmiles platform rewards the many fans of top football players, music stars and popular television series for the time they invest in social networks and other internet vehicles with virtual "Fanmiles". These registered users can then convert the Fanmiles they collect into valuable premiums of special interest to fans, which would otherwise have to be purchased or which are exclusively available on Fanmiles.com. These premiums range, for example, from movie tickets to jerseys worn by major football stars. As the only web platform of its kind worldwide, Fanmiles offers brands a unique opportunity to specifically target their marketing budgets directly on fan communities rather than general advertising media, thereby enabling direct interactions with these loyal and enthusiastic fans.

The objective of Fanmiles is to grow into a truly global social media platform. Founded in 2013 by German technology entrepreneurs Alan Sternberg and Fabian Schmidt, the company has since gained an increasingly high profile as it has brought big-name German football stars like Marco Reus on board, going on to gain even more attention during the excitement of the recent UEFA Euro 2016 football championship and signing up further key players on the German national team as Fanmiles stars. With its app for smartphones, Fanmiles makes it easy for interested new fans to join the community, directly from the stadium as they watch their favourite stars in action.

Christofer Radic, CEO of Auden AG, emphasizes that "the Fanmiles concept holds out great promise to become a long-term success story because it is highly scalable and internationally oriented."

About Auden AG: Auden AG, based in the German federal capital of Berlin, invests in carefully selected start-up ventures within its local region. Its formula for success is based, in addition to its own business model and experienced team of professionals, upon its ability to provide strong ongoing support to its portfolio companies through its network and expertise. Its close working relationships and conscientious monitoring of the investments which it undertakes thus play a critically important role. Through its stringent pre-selection of targets and active oversight of its portfolio companies, Auden AG offers family offices, institutional and private investors the means to participate in investment opportunities in a high-potential market which can be not only highly complex but also difficult to penetrate without close local connections.

Disclaimer: This release may contain forward-looking statements and information which may be identified by formulations using terms such as "expects", "aims", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or "will". Such forward-looking statements are based on our current expectations and certain assumptions which may be subject to variety of risks and uncertainties. The results actually achieved by Auden AG may substantially differ from these forward-looking statements. Auden AG assumes no obligation to update these forward-looking statements or to correct them in case of developments which differ from those anticipated.

Contact: Auden AG Am Kupfergraben 6 10117 Berlin Germany Phone: + 49 30 80494800 Fax: + 49 30 80494809 Email: ir@auden.com

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26.08.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de

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Language: English Company: Auden AG Am Kupfergraben 6 10117 Berlin Germany Phone: + 49 30 80494800 Fax: + 49 30 80494809 E-mail: info@auden.com Internet: www.auden.com ISIN: DE000A161440 WKN: A16144 Listed: Regulated Unofficial Market in Berlin, Tradegate Exchange; Open Market (Entry Standard) in Frankfurt End of News DGAP News Service ---------------------------------------------------------------------------

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