Deli XL Selects ATG Commerce to Launch New Online Shop

ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross-channel commerce solutions, today announced that Dutch foodservice wholesale company Deli XL will deploy the ATG Commerce platform to increase online sales and provide a seamless buying experience for their business customers: hospitals, elderly homes, restaurants, cafeterias, amusement parks and hotels.

The new commerce solution will apply ATG’s advanced personalisation capabilities to maximise conversion rates, increase order value and enhance customer satisfaction. With integrated web and call centre ordering, Deli XL will offer a true cross-channel experience for buyers needing to access product information via a variety of touch points. Moreover, the dynamic merchandising and searchandising will enable near real-time response to customer behaviour, providing better and faster results. By presenting the best products to customers, based on their browsing session, profile and / or past purchases, Deli XL can present the results based on criteria, special offers and availability.

Martin van Dam, director E-commerce & CRM at Deli XL, explains, "Our current online order solution has done extremely well, with more than 70 percent of orders coming through the web channel. Now we want to take the next step. The ATG Commerce platform will allow us to give customers a consistent experience across multiple interactive channels, such as email, phone and chat. It will also give control to our merchandisers to manage offers, product placement, cross-selling and search results easily and quickly. By choosing the ATG Commerce platform we offer our clients the best available online experience in foodservice.”

Frank Lord, vice president at ATG EMEA, adds, "Customers are looking for a seamless experience through various channels, and by providing this capability, wholesale companies like Deli XL can greatly increase conversion rates and average order values. Deli XL will also extend the traditional views of ‘Web 2.0’ rich applications and social networking into their commerce strategy, integrating these customer touch points to drive further sales. We are very excited to be part of this innovative project with a forward-looking business-to-business seller.”

About Deli XL

Deli XL is one of the largest full-service foodservice distributors in the Netherlands. We provide our customers in hotels, restaurants, catering, and the institutional market with reliable deliveries, a complete assortment and additional services. With a passion for food and a passion for service, we work to achieve healthy results - for our employees, our customers and our company. In doing so, we actively and independently take responsibility for our customers and society.

Deli XL is part of The Bidvest Group Limited (Bidvest), an international service, trade and distribution company, stock exchange-listed in Johannesburg, South Africa (JSE), with companies and activities on five continents. More than 100,000 people worldwide work at Bidvest. Deli XL is part of Bidvest Europe, which includes a number of foodservice activities.

About ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s top brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any Web site to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.