Convio and Constant Contact Join Forces to Help Small and Mid-Size Nonprofits Enhance Fundraising and Relationship Management

Convio, Inc. (NASDAQ: CNVO) announced today a strategic partnership to integrate email marketing from Constant Contact®, Inc. (NASDAQ: CTCT) with Convio Common Ground CRM™. The integration is designed to help small and mid-sized nonprofits create, grow and maximize the value of relationships with donors, volunteers and other constituents. The combination of Convio Common Ground and Constant Contact Email Marketing – which will be generally available this summer – offers small and mid-sized charities an affordable, easy-to-use solution to reach, inspire and move people to support their cause and manage relationships. Convio will also become a member of Constant Contact’s AppConnect partner program.

"With integration between Convio Common Ground and Constant Contact’s email solution, nonprofits will have access to a fully integrated system from two industry leaders that allows them to use email to reach people and leverage cloud-computing to manage relationships both online and offline,” said Holly Ross, Executive Director of the Nonprofit Technology Network (NTEN). "In addition to making technology more affordable and easy-to-use, nonprofits will have access to the thought leadership and best practices of the two companies to get the most out of their marketing and fundraising efforts.”

Integration Overview

The integration of Constant Contact’s email marketing tool with Convio’s Common Ground provides a powerful, easy-to-use constituent engagement solution for nonprofits:

• Improved Message Impact: The depth of Common Ground’s attribute and activity tracking in combination with its industry-leading segmentation tools allows nonprofits to craft focused messages for specific audiences for their Constant Contact emails and newsletters. The end result is increased click-through and improved conversion for campaigns.
• Enhanced Personalized Communications: Organizations looking to send more personalized communications through Constant Contact may now quickly and easily take advantage of the extensive collection of contact information stored within Common Ground.
• Increased Visibility into Results: Performance reporting, a hallmark of the Common Ground product suite, will be made even more powerful with the seamless integration of email activity tracking from Constant Contact.

In addition to product integration, the partnership will include content development, webinars, speaking opportunities and conference presentations designed to help time-starved and task-focused nonprofit professionals be more successful in their marketing and fundraising campaigns. The companies also plan a number of additional co-marketing efforts.

"Having worked with more than 100,000 nonprofits, associations and charitable organizations, we’ve learned what matters to time-strapped and resource-starved nonprofit organizations. We’ve designed our tools and services to meet those needs, allowing nonprofits to build email marketing campaigns that help them connect with constituents and grow those relationships,” said Steve Johnson, vice president of partners for Constant Contact. "Through this partnership with Convio, our nonprofit clients have access to an affordable, easy-to-use constituent relationship management system in Common Ground that can help them integrate their online and offline programs to better engage with their donors, volunteers and other constituents, as well as steward those relationships to the next level.”

"Our partnership with Constant Contact is central to our mid-market strategy to develop relationships with industry-leading organizations that benefit our clients by lowering costs, increasing flexibility and providing choice around Common Ground as an organization’s central, open constituent engagement platform,” said Fred Waugh, vice president of alliances for Convio. "Common Ground is an open and innovative platform that allows integration with digital, mobile and social technologies, while bridging the gap to traditional fundraising and communications channels in ways that help nonprofits more efficiently and effectively engage constituents to support their mission. Our open approach and partnerships with companies like Constant Contact let nonprofit professionals focus on connecting people with their cause by eliminating the technology hassles and headaches associated with legacy donor databases and fundraising software.”

About Convio Common Ground

Common Ground is the most simple, flexible and easy-to-use constituent relationship management (CRM) solution for nonprofits to engage people and manage relationships through all channels. In addition to core CRM functionality that bridges traditional engagement channels with the new world of digital, social and mobile, Common Ground offers modules for online fundraising, volunteer management, grant management and other core fundraising and business management needs specifically designed to help the nonprofit maximize the value of all their relationships.

To learn more and request information on the Convio Common Ground/Constant Contact integration, register at www.convio.com/constantcontact.

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

About Convio

Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to maximize the value of every relationship. With Convio constituent engagement solutions nonprofits can more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. Convio serves more than 1,400 nonprofit organizations from their headquarters in Austin, TX, and offices in Washington DC, Overland Park, KS, Lincoln, NE and Emeryville, CA. Convio is listed on the NASDAQ Global Market under the symbol CNVO.

For more information visit www.convio.com.

Forward-Looking Statements

This press release contains forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release. These risks include but are not limited to: the volatility and weakness in the global economy and the impact thereof on customers, Convio and/or Constant Contact; the risk that the future business operations of Convio and/or Constant Contact will not be successful; the risk that Convio and/or Constant Contact will not realize all of the anticipated benefits from their strategic partnership; the risk that unexpected costs in the integration and operation of the strategic partnership will be incurred; the detrimental actions of competitors; adverse changes and developments affecting our industry; quarterly or cyclical variations in financial results; the potential that our solutions do not meet the needs of our clients; technological problems; risks associated with successful implementation of multiple integrated software products and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.