Comverse Marks Anniversary of Messaging Gateway Launch

Comverse, a subsidiary of Comverse Technology, Inc. and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that it is marking the first anniversary of the launch of Comverse Messaging Gateway by showcasing this solution at the Comverse User Forum this week in Lake Como, Italy. The Messaging Gateway expedites communication and content service providers’ launch of promotional campaigns and enables rapid connectivity for third-party content services, thereby driving user consumption of content and services. Comverse Messaging Gateway’s industry-leading platform is garnering strong endorsements from operators around the world for its efficient, central Value-Added Services connection to multiple channels, which eliminates the need to connect separately to each internal messaging system and to other supporting systems. Together with its Campaign Manager and Content Services Manager add-on modules, it benefits the operator with increased versatility, reduced VAS integration time and costs, and greater information and control over elements such as billing, customer care, monitoring, reporting and analysis. "With the growing role of content and application-generated revenues, an operator who can quickly design, launch, and manage MMS and SMS content, applications and campaigns is well-positioned to enjoy greater content and messaging ARPU,” said Benny Einhorn, Comverse Chief Marketing Officer. "Equally important is the ability to streamline connection and management of Value-Added Service Parties (VASPs). Comverse Messaging Gateway draws from our extensive experience in content, messaging and billing to make it easy for operators to react quickly to market opportunities and deploy a large and dynamic variety of popular services as well as capitalize on the growing trends of User Generated Content, Social Networking, Citizen Journalism and Voting. This provides a valuable revenue path and a clear competitive advantage.” Comverse Messaging Gateway provides a single entrance point to the network for all messaging services from content and application providers, especially SMS and MMS. Bi-directional messaging traffic, in and out of the network, from a single control point enables efficient and cost-effective management of all external messaging content and applications. This robust telco-grade platform makes it easy to integrate new content providers and to manage their traffic using key features such as QoS management, throttling, queuing, prioritization, and shaping. The goal is to maximize VAS platform utilization and protect the network against abuse. About Comverse Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company's Total CommunicationSM portfolio facilitates personalized lifestyles in an evolving connected world and is based on the holistic InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com. All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s). This release contains "forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. 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