COLLEGE HILL 4 Outperforms Itself to Again Make BET History

LOS ANGELES, April 27 /PRNewswire/ -- In its fourth season, BET's COLLEGE HILL franchise has again made network history, outperforming its previous week's record-setting ratings performance. Last week, COLLEGE HILL 4 Episode Eight became the most-watched original series telecast in BET History with a 1.7 rating. Tuesday night, COLLEGE HILL 4's Episode Nine broke that record by a margin of 8% with its premiere of a 1.84 BET Coverage rating, averaging 2.2 million viewers, 1.8 million households according to Nielsen Media Research. Additionally, COLLEGE HILL 4's Episode Nine premiere was up an impressive 96% (.94 rating vs. 1.84 rating) over last year's episode nine premiere. Produced by Edmonds Entertainment and BET, COLLEGE HILL 4 is Cable's #1 Original Series among Black Households (6.5 US Black Rating) & Blacks 18-34 (5.3 US Blacks 18- 34 Rating) for Calendar Year 2007.

Ratings for the fourth season of COLLEGE HILL started off strong with the special one-hour premiere earning an impressive 1.4 BET coverage rating during the 10 p.m. ET/PT debut hour on Tuesday, March 6 and Episode Three garnering a 1.42 BET coverage rating on Tuesday, March 13, according to Nielsen Media Research. Since then the weekly numbers have increased dramatically, with this week's episode up 29% from the season's average of 1.43 and making history as the #1 April telecast in BET History.

In Episode Nine of COLLEGE HILL 4, the after-effects of the stiletto conflict were still felt throughout the cast as Vanessa was ultimately asked to leave their luxe Virgin Island digs. Viewers can watch as the drama unfolds every Tuesday night at 10 p.m. ET/PT on BET.

ABOUT BET

BET, a subsidiary of Viacom, Inc. , provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can; providing hit music, entertainment and news programming that is reflective of their experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL, and AMERICAN GANGSTER. In addition, outstanding mega-specials such as the BET AWARDS (the #1 Awards Show on Cable Television), BET HIP-HOP AWARDS and CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and greatest in Black entertainment. Reaching more than 84 million homes, BET can be seen in the United States, Canada and the Caribbean.

ABOUT EDMONDS ENTERTAINMENT

Established by producer Tracey E. Edmonds and R&B superstar Kenneth "Babyface" Edmonds, Edmonds Entertainment Group has soared like a shooting star to the ranks of Hollywood's elite entertainment companies. Some of the company's most noteworthy works include the critically-acclaimed Soul Food, a feature film produced for $7 million dollars that grossed over $43 million dollars worldwide. The feature also won five NAACP Image Awards and spawned the popular cable television series, Soul Food: The Series on Showtime. Soul Food: The Series was the recipient of seven NAACP Image Awards during its five-season run. Edmonds Entertainment also produced the wildly popular and highly successful reality series College Hill which will premiere its fourth season on March 6 on BET. In addition to College Hill, Edmonds Entertainment also produced the thought-provoking reality series DMX: Soul of a Man and LIL KIM: Countdown to Lockdown which became the #1 original cable series in African American households in 2006. Both shows ran successfully on BET. Edmonds Entertainment recently completed the upcoming reality show, Blackstage featuring award-winning playwright, David E. Talbert.