'Collaborate to Survive' Says Report from Atos Origin and Leading Analyst Firm on Future of Consumer Products Industry

After years of transformation in consolidation, globalization andoutsourcing, companies who create, manufacture, distribute and retailconsumer products need to unearth a new way to improve theirbusinesses. This special report, entitled 'Achieving CollaborativeExcellence in the Consumer Products Value Chain', finds that new formsof collaboration between these companies can achieve greater productinnovation and consumer intimacy, leading to competitive advantage forthe future.

It shows collaboration across the value chain, from R&D through tomanufacturing, distribution and information technology, as a path totop-line revenue growth and higher profit margins, and highlights anumber of best practices of collaborative excellence.

Atos Origin commissioned the report from IDC in order to identifydrivers for change within the consumer products and retail market.Dominique Illien, Management Board Member and Executive Sponsor forthe Consumer Products and Retail market for Atos Origin, says: "It iscrucial for us to understand the impact of market change on theindustry. Identifying drivers for change enables us to develop ITsystems to support it. Technology is a fundamental businesstransformation tool and collaboration between companies spanning anumber of different markets requires IT systems that 'speak' to eachother - allowing the practical application of such collaboration to besuccessful."

Atos Origin is a global leader in the delivery of consulting andIT services in the consumer market. It delivers reliable end-to-endsolutions and has a blue-chip customer base including majormanufacturing and retail organizations. The company's annual revenuein this sector - a combination of discrete manufacturing, processindustries and retail - is close to EUR 1.7 billion.

-- Abstract of complete survey attached

-- Full report available on demand

About Atos Origin

Atos Origin is an international information technology servicescompany. Its business is turning client vision into results throughthe application of consulting, systems integration and managedoperations. The company's annual revenues are EUR 5.5 billion and itemploys over 47,000 people in 40 countries. Atos Origin is theWorldwide Information Technology Partner for the Olympic Games and hasa client base of international blue-chip companies across all sectors.Atos Origin is quoted on the Paris Eurolist Market and trades as AtosOrigin, Atos Euronext Market Solutions, Atos Worldline and AtosConsulting. For more information, please visit the company's web siteat http://www.atosorigin.com