Choice Hotels Promotes Brian Parker, Vice President Emerging Markets a

Choice Hotels Promotes Brian Parker, Vice President Emerging Markets and New Business Development; Critical Role for Company's Growth

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    SILVER SPRING, Md.--(BUSINESS WIRE)--Jan. 10, 2005--Choice Hotels International (NYSE:CHH) announced the promotion of Brian Parker to vice president, Emerging Markets and New Business Development, where he will focus on expanding and diversifying Choice Hotels' customer base by selling franchises to minority developers and successful entrepreneurs outside of the lodging industry.
    In his new role, Parker reports to David Pepper, senior vice president, franchise development.
    "Brian has a proven history of penetrating untapped markets and creating new business opportunities for Choice," said Pepper. "Since joining Choice, Brian has established the company as a leader in the sports marketing arena and most recently in the minority franchise sales and development area through its successful recruitment of influential minority business owners."
    Pepper added, "The emerging markets group has evolved from recruiting based on ethnicity to targeting successful entrepreneurs beyond the lodging industry including but not limited to owners of quick-service restaurants, auto dealerships, and real estate companies."
    Parker joined the company in 1998 in the Business Strategy department and soon thereafter developed and launched the Sports Marketing department. He introduced the lodging industry's first website dedicated exclusively for the sports travel market and established Choice Hotels as the Official Hotel Partner of Little League Baseball.
    In 2003 Parker developed and launched the Emerging Markets and New Business Development division. Under his leadership, Choice has brought high profile minority entrepreneurs into its franchise system. Parker has established Choice as a leader in minority franchise recruitment, as noted in Black Enterprise magazine's "Top 10 Franchises for 2004" issue.
    Parker, 29, is the first African American to hold the post of Vice President at Choice Hotels.
    "Choice Hotels is a successful company with a solid and scalable business model but I don't believe the organization has reached it's full potential," said Parker. "By simultaneously launching new brands and recruiting new customers we'll achieve substantial long-term growth and levels of success far beyond what we're realizing today."
    Parker holds a bachelor's degree in marketing and business administration from Delaware State University.
    Choice Hotels International franchises more than 5,000 hotels open and under development in more than 40 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Mainstay Suites, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's website at www.choicehotels.com.

    Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge, and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

    (C)2004 Choice Hotels International, Inc. All rights reserved.

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CONTACT: Choice Hotels International Camila Clark, (301) 592-3681 Fax: (301) 592-6177 Camila_clark@choicehotels.com

KEYWORD: MARYLAND INDUSTRY KEYWORD: TRAVEL MANAGEMENT CHANGES PHOTO PHOTOWIRE SOURCE: Choice Hotels International PHOTO: 36921

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