Cherokee Signs Agreement to Represent Designer David Rodriguez

Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, announced today that it has signed an exclusive brand representation agreement with award-winning fashion designer David Rodriguez. Extraordinary style, focus and work ethic defines designer David Rodriguez, who is emerging as one of America’s brightest stars in the fashion world. Rodriguez has received well-deserved recognition from the fashion industry, winning major awards and nominations, including: the Moët and Chandon Designer Debut award, the MODA award for Hispanic Designer of the Year, the Gold Coast Award, the Fashion Group International Rising Star Award, and the Smithsonian Latino Center Legacy Award. Combining his unique use of fine fabrics and styling to complement feminine curves, David Rodriguez has become a favorite among Hollywood celebrities, who rely upon his designs to make a major impact at red carpet events. "We chose to collaborate with Cherokee based on the successful partnerships they’ve engineered with leading designers and premier retailers in the United States, including TJX Co., Target and Wal-Mart,” said Brandon Houchins, President, J.C. SOHO, LLC. "We are excited to partner with David and help him bring his vision of reaching a broader consumer base to life,” said Shelly Marchetti, Business Development Director at Cherokee. "We believe David Rodriguez’s unique design approach, coupled with a retailer’s cost effective sourcing ability, creates a formula for success,” said Larry Sass, Executive Vice President at Cherokee. "We look forward to expanding this talent.” About Cherokee Inc. Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Zellers (Canada), Pick ‘n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Grupo Eroski (Spain). Premier clients for Cherokee’s Sideout brand include Mervyn's (U.S.) and Shanghai Bolderway (China), and for Cherokee’s Carole Little brands include TJX Companies (U.S., Canada and Europe). Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words "anticipates”, "believes”, "expects”, "may”, "should” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding future revenue and net income growth involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of national and regional economic conditions, the financial condition of the apparel industry and the retail industry, the overall level of consumer spending, the effect of intense competition in the industry in which the Company operates, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands as a result of fashion trends or otherwise, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee and Sideout branded products, the Company’s dependence on a select group of licensees for most of the Company’s revenues, the Company’s dependence on its key management personnel, our dividend payments exceed our cash flow from operations and cannot continue at historical levels beyond fiscal year 2009 unless cash flow from operations increases substantially and adverse determinations of claims, liabilities or litigations. A further list and description of these risk, uncertainties and other matters can be found in the Company’s Annual Report on Forms 10-K for Fiscal Year 2008, and in its periodic reports on Forms 10-Q and 8-K (if any). Undue reliance should not be placed on the forward-looking statements contained herein because some or all of them may turn out to be wrong. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.