05.12.2009 18:05:00

Celebs and Youth Rock out at World Premiere of Kyocera’s Youth-Created ‘All Access’ Rock Documentary Featuring Public Enemy, Weezer, Blink-182 and More

Blink-182, Weezer, Public Enemy, Franz Ferdinand and Taking Back Sunday have lent their voices to empowering the next generation of youth through Kyocera’s ALL Access rock documentary. Families and celebrities attending Variety’s "Power of Youth” event today at Paramount Studios will enjoy the world premier of the film from the young "rockumentarians” who earned the chance to follow the bands from the tour busses to the stages and capture the excitement of 35,000 music lovers at the summer’s hottest free music festival, Virgin Mobile USA’s FreeFest. After the premiere event, ALL Access vignettes and the full-length feature will reach millions through IFC, ON Demand and online at www.allaccessdocs.com.

Variety’s "Power of Youth” event, now in its third year, is an invitation-only afternoon of fun, festivities and live performances. Guests include the children and families from Starlight Children’s Foundation and LA’s BEST, along with more than 200 celebrity supporters. This year, Variety is honoring five young stars who are making a difference to their chosen charities including Corbin Bleu, Miranda Cosgrove, Jesse McCartney, Annalynne McCord and Keke Palmer.

"Our goal for the ALL Access program was to showcase the talents of young people so the ‘Power of Youth’ event is the ideal venue for the world premiere of their work,” said Gary Peterson, director of marketing, brand and advertising at Kyocera Communications Inc. "We set out to give a voice to a talented crew of young adults as they chronicled some of the world’s most popular bands at the year’s hottest free music festival. How fitting to do it at an event honoring a group of high-profile young celebrities who have dedicated themselves to helping so many important charity organizations.”

According to Matt Rubano, bass and vocals for Taking Back Sunday, "As a band we owe a lot to young people who’ve always been some of our most loyal fans. They buy tickets to our shows from coast to coast and come out and have a good time and sing along with us and they support our records. Kyocera’s ALL Access is one way we can give back to young people and show them we support them just as much as they support us.”

In addition to the world-premier screening of the ALL Access rockumentary, Kyocera's lounge at the Power of Youth event will offer photo opportunities and giveaways. Kyocera, which purchased the wireless phone division of Sanyo in 2008 and today markets both Kyocera- and Sanyo-branded wireless devices, will be giving away Sanyo Incognito, Sanyo SCP-3810 and Kyocera X-tc M2000 mobile handsets with free wireless service.

About Kyocera’s ALL Access

Kyocera’s ALL Access was created in conjunction with Dreaming Tree Films, which specializes in creating hands-on, interactive programs for youth interested in filmmaking. Kyocera’s ALL Access conducted a nationwide search open to anyone between the ages of 16-22 with a passion for music and film. Entrants were asked a few questions and program producers selected young people who hailed from various cities coast to coast, represented all ages and experience levels. Winning documentarians included: Kristen Ablamsky, 20, Port Washington, NY; Heather Allison, 21, New York, NY; Maria Garcia, 16, West Palm Beach, FL; Neal Heatherly, 20, Palatine, IL; Mark Helenowski , 18, Glenview, IL; Austin Hughes, 18, Yorba Linda, CA; Marlee Kamis, 17, Leesburg, VA; Desiree McMahon, 20, Lynn, MA; Marisa Mezs, 21, Lakewood, WA; Brendan Nahmias, 19, Orange, CA; Travis Ratcliff, 18, Plano, TX; Joshua Romero, 22, Des Plaines, IL; Sarah Soltan, 17, Winthrop, ME; and Lindsey Underwood, 21, Naperville, IL.

About KYOCERA

Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and Sanyo-branded wireless products and Accessories in the Americas. The company’s devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated’s consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan’s history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit www.kyocera-wireless.com.

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as "advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company’s net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marks its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It is ranked #418 on Forbes magazine’s 2009 "Global 2000” listing of the world’s largest publicly traded companies.

ABOUT DREAMING TREE FILMS

Dreaming Tree Films specializes in creating national youth creative programs that provide teens with hands-on experiences and allows them to interact with and explore the creative process of filmmaking. Dreaming Tree Films’ mission is to nurture creativity, encourage teens to believe in themselves and provide the career insight that will help them grow both as artists and individuals. Our programs break through the Hollywood glam and allow teens to explore different creative mediums such as writing, design, photography, acting, directing, producing, cinematography and film editing. Dreaming Tree Films proudly produces Kyocera ALL Access along with Fresh Films, the nation’s top filmmaking competition for teens, NG Docs, a youth documentary film program, and Body by Milk’s got noise?, a music video competition where teens produce music videos for R&B superstar Usher. For more information on Dreaming Tree Films please visit http://www.dreamingtreefilms.com

© 2009 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. All other marks are properties of their respective owners.

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