Carl's Jr. and Hardee's 'Slide' into New Burger Territory with Trio of Charbroiled Sliders

FRANKLIN, Tenn., Feb. 5, 2018 /PRNewswire/ -- Carl's Jr. and Hardee's launched a new, limited-time lineup of Charbroiled Sliders that pack all the punch of the brands' iconic charbroiled burgers into a trio of delicious, snack-sized and value-priced packages.

Single, Double and Triple Charbroiled Sliders—available for $1, $1.50, and $2, respectively—feature a charbroiled slider-sized beef patty, American cheese, mustard, ketchup, pickle and diced onion, all served on a slider bun.

Charbroiled Sliders will give consumers quality without sacrifice—serving up the unbeatable taste and value of the brands' full-sized burgers in a fun, portable and snackable package that puts all competitor "snack" options to shame.  

"Few in the industry are focused sliders, so we decided to take them head-on and raise the bar by packing an insane amount of flavor into a smaller package for just a few bucks—and by offering a trio," said Jeff Jenkins, chief marketing officer, Carl's Jr. and Hardee's. "From initial market tests, it looks like we've done a good job because Charbroiled Sliders are one of our most popular new menu additions."

Through April 24, Double Charbroiled Sliders will also be included as a meal option in Carl's Jr. and Hardee's recently-launched $5 All Star Meals featuring two Double Sliders, natural-cut fries, a 20-oz. drink and a fresh-baked chocolate chip cookie. They will also be included in the brands' first-ever "Happy Hour," featuring the Double Charbroiled Sliders for $1 from 2-5 p.m., daily.

The launch of Charbroiled Sliders marks the continued menu innovation at Carl's Jr. and Hardee's with a focus on value without sacrificing quality or taste.  

Follow Carl's Jr. and Hardee's on Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees), Twitter (@CarlsJr and @Hardees) and Instagram (@CarlsJr and @Hardees) for the latest product news and promotional offers. Prices may vary. Higher in Alaska and Hawaii.

About CKE Restaurants Holdings, Inc. 
CKE Restaurants Holdings, Inc. ("CKE") is a privately held company headquartered in Franklin, Tenn. CKE is not a franchisor and conducts substantially all of its restaurant activities and operations through its subsidiaries. Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC own, operate and franchise the Carl's Jr., Hardee's, Green Burrito^® and Red Burrito^® concepts. Carl's Jr. and Hardee's operate as one brand under two names, acknowledging the rich regional heritage of both banners. After recent international openings in Chile, Cambodia and Kenya, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC now have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. Known for its one-of-a-kind premium menu items such as 100 percent Black Angus Thickburgers^®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an award-winning marketing approach, the Carl's Jr./Hardee's brand continues to deliver substantial and consistent growth in the U.S. and overseas. The Carl's Jr./Hardee's system is now 94 percent franchised, with international restaurants representing 21 percent of the system. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

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SOURCE CKE Restaurants Holdings, Inc.