Cambridge SoundWorks Expands Award-Winning Line of High-Performance Table Radios; Introduces HD Radio, Stylish Music Systems with iPod/MP3 Player Connectivity and Feature-Rich AM/FM Radios

Cambridge SoundWorks(R), an innovator and leader of thehigh-performance table radio category, today announced the mostcomprehensive expansion of its award-winning product line ever withthe introduction of five new radio models, on display at the CEDIAEXPO in Denver, Colorado (Booth #579). The Company unveiled its firststereo radio using HD Radio(TM) technology, the SoundWorks(R) Radio820HD. Also being introduced are two complete personal music systemsthat can connect to an iPod, ZEN, or other digital audio players, theSoundWorks Radio 735 and SoundWorks Radio CD 745; and a compact andstylish monaural AM/FM radio, the SoundWorks Radio 705. The Companyalso introduced a ground-breaking component HD Radio tuner for under$300. All of the new products will be available for purchase inOctober and November. Cambridge SoundWorks is a wholly ownedsubsidiary of Creative Technology Ltd (Nasdaq: CREAF).

"Today's introduction of our new family of high performance tableradios marks one of the most comprehensive launches in our history andcontinues our tradition of innovation in the category," said RobMainiero, general manager of Cambridge SoundWorks. "Our new linecovers the full spectrum of price and technology, for casual listeningor an audiophile-grade experience. Cambridge SoundWorks has a productthat delivers just what you're looking for, from a fun and friendly,compact monaural table radio to personal music systems with iPod andZEN connectivity to tabletop or component HD Radio."

Crystal-clear Reception of HD Radio Broadcasting

The SoundWorks Radio 820HD is a stereo table radio that providesan ideal platform to enjoy crystal-clear reception with HD Radio(TM)technology and programming. The SoundWorks Radio 820HD wasspecifically designed to ensure the best reception possible of HDRadio broadcast. A unique-in-class telescoping antenna supports the FMband, while a generously large internal ferrite antenna supports theAM band. As a result, the SoundWorks Radio 820HD will consistentlydeliver all HD Radio technology's great new features: FM channels withnear-CD quality sound, AM radio with FM-quality sound, and extra HD2multicast channels featuring expanded formats. Plus there'sup-to-the-minute text information, such as artist and song IDs,traffic alerts, sports scores and more. All with no monthlysubscription fees. True to Cambridge SoundWorks' heritage, theSoundWorks Radio 820HD is an acoustic marvel, sounding remarkablysmooth and clear. It will even fill up a larger room with rich sound,yet it is compact enough to fit easily on a small table. A convenientauxiliary input allows owners the benefit of hearing their MP3, CD,DVD player, or PC playback reproduced with the same degree of clarityand accuracy. Retail price: $299.99. Available: November.

Component HD Radio Tuner for Less than $300

The SoundWorks Tuner 850HD is a ground-breaking, component HDRadio tuner that will retail for under $300. Using CambridgeSoundWorks' new SoundWorks Tuner 850HD, a custom installer can createaffordable, up-to-date systems that include the superior fidelity andenhanced programming of HD Radio(TM) technology. The SoundWorks Tuner850HD comes configured for rack mounting and features 3 signal outputs(2 digital and 1 analog) for maximum installation versatility. Aneasy-to-use infrared remote control is included for "line of sight"control. In addition, the tuner features a vocabulary of commands tosupport remote user interface panels common in custom installation. Inaddition to its "F" connector input for FM, the SoundWorks Tuner 850HDincludes a sensitive external AM antenna on a generously long signallead, allowing placement away from local sources of AM interference.Retail price: $299.99. Available: November.

Complete, Personal Music Systems with iPod, ZEN Connectivity

The SoundWorks Radio 735 and SoundWorks Radio CD 745 offerconsumers complete personal music systems with the convenience andcapability of attaching a dock for iPods, ZENS or other MP3 players,an AM/FM radio, CD/MP3-CD player (745 only), and more. For iPod users,a dock is included in the complete bundle and will charge the playerwhen connected. A single remote which controls radio functions as wellas iPod Navigation is also provided. The ZEN dock is availableseparately. Both models feature an AM/FM tuner with superb reception,display of RDS information (when available) and 24 presets. TheSoundWorks Radio CD 745 plays standard CDs or MP3-encoded CDs. Theradios' convenient "AUX" input enables users to connect other audiosources. Programmable bass and treble controls adjust tonal balancefor personal tastes. The radios also feature dual alarms for those whowant a superior clock radio.

The SoundWorks Radio 735 and SoundWorks Radio CD 745 reproducemusic at its best - whether listening to digital music stored on anMP3 player, AM/FM radio, or CD/MP3-CDs. The SoundWorks Radios useCambridge SoundWorks' award-winning, signature 2.1 speaker design,including built-in powered subwoofer. Driven by a frequency-contouredamplifier, the subwoofer provides deep and accurate bass response thatno other table radio can match. Retail price: $299.99; $399.99,respectively, for complete iPod bundle. Available: October.

Feature Rich AM/FM Radio

From the kitchen or bedroom to the dorm or den, the monauralSoundWorks Radio 705 has a contemporary design that makes it lookright at home virtually anywhere. While the controls are simple andintuitive, its performance is pure high-tech. The SoundWorks Radio 705features a Cambridge SoundWorks custom-designed speaker element housedin a sturdy molded enclosure, supported by a flared bass vent. Itssound has the wide range and accuracy that are the hallmarks of allCambridge SoundWorks radios. Both the FM and AM tuners in theSoundWorks Radio 705 feature high sensitivity and selectivity.Integral FM and AM antennas combine convenience with performance. Aconvenient AUX in jack makes the SoundWorks Radio 705 the ideal highfidelity playback unit for MP3, CD, DVD players, PC playback and more.It is also bedroom friendly; easy to use in the dark and can turn offon its own with its 30 minute SLEEP timer feature. Retail price:$119.99. Available: October.

Availability

The new SoundWorks Radios will be available for purchase inOctober and November at Cambridge SoundWorks' retail locations,www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI.

About Cambridge SoundWorks

In addition to manufacturing over 70 different models of hometheater and multimedia loudspeakers, high performance radios andassorted audio products, Cambridge SoundWorks focuses its retailoperations on home theater solutions, custom installation and is aleader in offering personal digital entertainment products includingthe widest array of MP3 players. The company sells its award-winningline through its retail stores, online at www.cambridgesoundworks.comand catalog operation at 1-800-FOR-HIFI. Cambridge SoundWorks haspartnerships with some of the country's leading consumer electronicsretailers, including Fry's Electronics, J&R Music and Computer Worldand Amazon.com. Cambridge SoundWorks products are also sold globallyvia parent company, Creative Technology Ltd. - the worldwide leader indigital entertainment products for PC users.

About Creative

Creative (Nasdaq: CREAF) is the worldwide leader in digitalentertainment products. Famous for its Sound Blaster(R) sound cardsand for launching the multimedia revolution, Creative is now drivingdigital entertainment on the PC platform with products like its highlyacclaimed ZEN portable media players. Creative's innovative hardware,proprietary technology, applications and services leverage theInternet, enabling consumers to experience high-quality digitalentertainment -- anytime, anywhere.

This announcement relates to products launched in the UnitedStates of America. The product names, contents, prices andavailability are subject to change and may differ elsewhere in theworld according to local factors and requirements.

Cambridge SoundWorks and SoundWorks are trademarks or registeredtrademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd inthe United States and/or other countries. All other brand names andproducts mentioned herein are either registered trademarks ortrademarks of their respective owners and are hereby recognized assuch.