C&C Group Announces Distribution Partnership with San Miguel in Taiwan

C&C Group is proud to announce that it will strengthen its relationship with San Miguel in Asia through a new distribution partnership in Taiwan. In February this year, the two companies forged a distribution partnership in Thailand and will now extend this relationship to Taiwan.

San Miguel will work closely with C&C to expand distribution, sales and marketing of Magners Cider in Taiwan. Taiwan is currently the largest cider market in Asia with volumes in excess of 20,000HL per annum. The market is presently growing at 69% year on year in volume terms, making this one of the most lucrative cider opportunities currently available in Asia.

Conor Hardy, Regional Director of C&C Group’s Asia Pacific Division, said: "This is a fantastic opportunity for C&C Group to extend its partnership with San Miguel to another key Asian market. Given the attractive cider growth trajectory we observe in Taiwan this synergistic collaboration will strengthen Magners route to market and will position Magners to participate in future category growth.”

Carlos Berba, MD of San Miguel Brewing International Ltd., said: "We, at San Miguel Brewing International, are delighted to expand its strategic partnership with C&C group, giving both companies the opportunity to bring Magners to Taiwan’s rapidly growing cider market. Magners Cider is an exciting addition to our diversified portfolio that currently includes San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Negra, Red Horse, Samuel Adams and Angry Orchard.”

San Miguel Company Taiwan Limited will begin sales of Magners from 1^st July 2016 nationwide in Taiwan.

About C&C Group plc

C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand.

C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.

C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.

The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks.

C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.

About San Miguel Company Taiwan LTD

San Miguel Company Taiwan LTD (SMT) is 100% owned by San Miguel Brewing International Ltd (SMBIL), a subsidiary of San Miguel Brewery Inc., the largest and oldest brewery in Southeast Asia.

Following its establishment in 1993, SMT started to import San Miguel Beer from the Philippines after Taiwan lifted ban on beer importation. SMT currently markets and distributes San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Negra and Red Horse in Taiwan. San Miguel Pale Pilsen remains as one of the leading imported draught beer brands in the market and is available in more than 500 draught beer outlets in Taiwan.

SMT is also the licensed distributor of Boston Beer Company brands Samuel Adams and Angry Orchard in the country.

Its principal place of business is located at 2F, No. 164 Fusing N. Road, Taipei 104, Taiwan.

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