Boost Mobile Launches its First Touchscreen Phone with Slide-out QWERTY Keypad – the Samsung Seek™

Boost Mobile continues to expand its diverse handset lineup with the $50 Monthly Unlimited Plan on the Nationwide Sprint Network by launching the Samsung Seek™. Boost Mobile’s first touchscreen device with a slide-out QWERTY keypad is designed to deliver easy access to multiple messaging options and popular social networking sites. The Seek is an ideal complement to the Boost Mobile Monthly Unlimited offer, which includes nationwide voice, text messaging, Web, e-mail, IM and calls to 411 for just $50 a month without an annual contract.

"Boost Mobile continues to bring its customers high-quality, versatile phones that don’t break the bank,” said Neil Lindsay, chief marketing officer, Boost Mobile. "Combining the stunning features of the Seek with the $50 Monthly Unlimited plan makes this pairing the perfect option for heavy-texting, feature-craving wireless users on a tight budget.”

Samsung Seek will be available Aug. 25 at www.boostmobile.com for $149.99 (excluding taxes). Shipping is free. The phone is available now through Boost Mobile exclusive retail stores and select independent wireless dealer locations. By the end of the month, the Seek will also be available at Best Buy and RadioShack. The Seek will be in Sprint stores in September and in Target in October.

Samsung Seek Features:

• 2.6-inch QVGA touchscreen display
• Slide-out QWERTY keypad
• 1.3MP camera
• Wireless Web and e-mail access to Gmail^®, MSN^®, Yahoo! ^® and more
• Instant messaging capable (Yahoo! ^®, AIM^®, and Windows Live™ Messenger)
• Stereo Bluetooth capable
• Music player (microSD card required)
• Multimedia and text messaging capable
• GPS enabled
• Supports microSD™ card up to 32GB
• Voice mail, caller ID, call waiting and call forwarding
• Speakerphone with voice recognition
• Downloadable games, wallpapers and ringtones

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 276 million people, and on the Nextel National Network, reaching more than 277 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network; and Re-Boost^® is available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US)$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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