Blu eCigs Announces Sponsorship of In Touch Weekly's 2013 Icons & Idols Event

CHARLOTTE, N.C., Aug. 23, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its sponsorship of In Touch Weekly's sixth annual ICONS & IDOLS event on Sunday, August 25 from 11p.m. – 4a.m. at Finale nightclub in New York City. This exclusive all-night affair hosting celebrities, VIPs and press will kick-off immediately following the 2013 MTV Music Video Awards with music by DJs Nick Cannon and Travie McCoy and refreshments flowing throughout the evening.

blu eCigs will be on site with their electric "blu bar" providing adult attendees the opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors. ICONS & IDOLS guests will spruce up their nightlife with these easy to use e-cigarettes, as they require no assembly or recharging! Each blu eCig disposable contains the same number of puffs as a pack-and-a-half of traditional cigarettes.

TV personality and celebrity star Jenny McCarthy will also be making a show-stopping appearance at ICONS & IDOLS on the red carpet and blu eCigs' "blu bar" during the event. McCarthy is the latest celebrity to be featured in blu eCigs' new national television and online advertising campaign where she shares her personal experiences and attraction to blu eCigs, as well as an introduction of the new Starter Pack.

"The excitement and electricity surrounding this star-studded event is something we wanted to involve blu eCigs with right from the start," said Matt Coapman, VP of Marketing at blu eCigs. "We can't wait to engage today's top celebrities and ICONS & IDOLS partygoers at the blu bar this year."

Returning for its sixth year, In Touch's ICONS & IDOLS is one of New York's biggest celebrity events following the MTV Music Video Awards. More than 500 celebrities, reality stars and guests are expected including: The Jonas Brothers (Record Artists), Jason Derulo (Recording Artist), Taryn Manning (Orange Is The New Black), Sarah Hyland (Modern Family), Common (Recording Artist), Eve (Recording Artist), Nicole "Snooki" Polizzi and Jionni "JWOWW" LaValle (Snooki & JWOWW), Ronnie Ortiz-Magro and Sammi "Sweetheart" Giancola (Jersey Shore), Farrah Abraham (Teen Mom), Raymond Felton (New York Knicks), and many more!

"We are thrilled to have blu eCigs on board for our sixth annual ICONS & IDOLS event this year," said Marc Richards, Vice President, Group Publisher, Bauer Entertainment Group. "We believe the blu eCigs brand is a natural match to the vibe of our highly anticipated party, and we know partygoers will enjoy the blu bar all night long."

blu eCigs has embraced responsible marketing for its products and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. IDs will be required for age verification prior to receiving a blu eCigs product sample.  

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer a realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a traditional cigarette, evident by the e-cigarette's black casing and blue LED glowing tip when in use. With a lifestyle-driven design and innovative technology to enhance the experience for consumers, blu e-cigarettes allow smokers the chance to take back their freedom.  blu e-cigarettes have been featured at high-profile awards shows, professional motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu e-cigarettes come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit www.blucigs.com.

SOURCE blu eCigs