Blackbaud Offers Multiple Sessions, Social Panel Discussion, Social Media Workshop, and Live Streaming Sessions at NTEN’s 2011 Nonprofit Technology Conference (NTC)

Blackbaud, Inc. (Nasdaq: BLKB) is proud to announce an expanded partnership with Nonprofit Technology Network (NTEN), including a Diamond Sponsorship of the 2011 Nonprofit Technology Conference (NTC) from March 17 – 19, 2011 in Washington, DC. Blackbaud has partnered with NTEN this year to assist at the conference in an expanded role including co-sponsoring the Third Annual Social Network Benchmark Survey, leading multiple sessions, launching a new social media learning series, and live streaming of selected sessions for virtual attendees.

"We’re gratified by Blackbaud’s expanded role at this year’s NTC and its continued support of NTEN’s mission,” said Holly Ross, executive director of NTEN. "We believe everyone benefits when the leading technology provider serving the nonprofit community shares its expertise and research on how nonprofits can better leverage social media, Internet, and CRM technologies to accomplish their fundraising and marketing goals more effectively.”

During the three-day conference, Blackbaud will demonstrate its technology solutions at the Science Fair in the NTC Exhibit Hall. The Blackbaud solutions to be shown include Blackbaud Social, Blackbaud CRM (Constituent Relationship Management), Friends Asking Friends, and The Raiser’s Edge (i).

The 2011 NTC is also the site for the first of four workshops in Blackbaud’s new Social Media Learning Series. This four-part, invitation-only event series aims to teach NTEN members advanced tactics and strategies for how to use social media to support their marketing, fundraising and program delivery efforts. The first workshop will kick off at the conference on Thursday, March 17, 2011 from 12:00 PM to 3:00 PM. Blackbaud’s Internet marketing manager, Chad Norman, will lead the session, with support from leading experts including Danielle Brigida, digital marketing manager at National Wildlife Federation. The three other sessions will be announced throughout the year in major cities co-hosted by Blackbaud and NTEN.

"We’re particularly pleased to kick off our Social Media Learning Series by offering the first workshop at the 2011 NTC. The use of social media is transforming the way nonprofits interact with their constituents, and we’ve worked hard with our content partner Common Knowledge [a nonprofit consultancy in online communication strategy] and NTEN to create unique workshops that will help NTEN members and other leading organizations in the area to develop advanced skills in the use of social media,” said Mark Davis, Blackbaud’s director of enterprise Internet solutions.

As an additional benefit to NTEN members, Blackbaud will stream key 2011 NTC conference sessions live and on-demand from its website: www.blackbaud.tv. Blackbaud also invites NTC attendees to stop by its booth to be interviewed for Blackbaud TV.

Blackbaud’s lineup of panel discussions for the 2011 NTC includes:

• Friday, March 18, 2011, 10:30 am to 12:00 pm: Live and Interactive: Your Website in Focus—Each attendee will learn the answer to the question, does your website meet your organizational objectives? On a first-come-first-serve basis, attendees may sign up for a personal review and ten-minute brainstorm about their organizations’ sites, conducted by Raheel Gauba, Blackbaud’s director of creative services. To have your site be one of the five reviewed during the session, register by emailing raheel.gauba@blackbaud.com.
• Friday, March 18, 2011, 1:30 to 3:00pm: Should You Change the Channel? Maximizing the Value of Multi-Channel Donors —Session speakers include: Nick Allen, Bruce Duesterhoeft, and Carol Rhine. Speakers will discuss results from Blackbaud’s Internet Benchmarking study, which has tracked more than 25 major nonprofits over the last four years, and also talk about what organizations are doing to maximize cross-channel marketing to increase donor value.
• Friday, March 18, 2011, 1:30 to 3:00pm: The Five Biggest Trends in Online Fundraising—Attendees will learn why online fundraising is fast becoming an integral part of any successful nonprofit’s fundraising strategy as well as a critical way to attract new and younger donors. Steve MacLaughlin, Blackbaud’s director of Internet solutions, will discuss key technology trends impacting nonprofits, the role of social media in online fundraising, the emerging channel of mobile giving, and the importance of building a multi-channel strategy.
• Friday, March 18, 2011, 3:30 to 5:00 pm: A Sneak Peek at the Third Annual Nonprofit Social Network Benchmark Survey—Attendees will be the first to hear the results of the latest Nonprofit Social Network Benchmark Report. The session will feature a high-level panel including Steve MacLaughlin, Blackbaud’s director of Internet solutions; Jeff Patrick, president and founder of Common Knowledge; and Holly Ross, executive director of NTEN. They will provide insight into how thousands of nonprofits are using social media and highlight the most successful strategies.
• Friday, March 18, 2011, 3:30 to 5:00 pm: Enable the Supporter Journey with The Raiser’s Edge(i) Speakers include: Ryan Glushkoff, and Kelley Jarrett. Attendees will learn about the Supporter Journey approach to acquiring and retaining passionate donors and how The Raiser’s Edge(i) can enable your Supporter Journey.
• Saturday, March 19, 2011, 10:30am to 12:00 pm: Using Technology for Impact: A Social Media Panel Discussion—Led by Frank Barry, Blackbaud’s Internet strategy manager, the panel will challenge attendees to think differently about how social media technology can positively impact their communications with donors and the world. Panelists Matt Hahan of Causes.com, Geoff Livingston of Zoetica, Beverly Robinson of the March of Dimes, and Jessica Lazar of the American Lung Association will discuss working strategies on effective implementation of social media.

For more information, or to register, visit: http://www.blackbaud.com/nten.

About Blackbaud

Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.