05.08.2010 17:06:00
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Best Buy®, the GRAMMY Foundation® and Multi-Platinum-Selling Pop/R&B Sensation Justin Bieber Team Up to Surprise Youth Band Camp Students at Orlando Area High School
Today, Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE: BBY), joined with the GRAMMY Foundation® to surprise a group of Seminole High School summer band camp students with a special appearance from Island Def Jam Records pop/R&B super star Justin Bieber. In celebration of Best Buy Mobile's milestone 100th store opening at nearby Seminole Towne Center Mall, Bieber shocked students when he appeared during an assembly in Sanford, Florida. Bieber's appearance included a special presentation of a $5,000 donation on behalf of Best Buy and the GRAMMY Foundation to Seminole High School in support of the school's music program.
This program expands on the GRAMMY Foundation's support of music education by leveraging Best Buy's philanthropic @15 platform and Best Buy Mobile resources. Through these efforts, the Best Buy Children's Foundation has pledged nearly $1 million in funds and in-kind services to at-risk music education programs in schools across the country.
"The students had no idea I was coming and it was fun to completely surprise them. I was excited about this opportunity to team up with Best Buy and the GRAMMY Foundation to raise awareness around the important cause of funding music education programs in schools," said Justin Bieber. "I talked to students about pursuing their passion in music and encouraging them to keep doing what they're doing."
Bieber talked to the kids about the role music played in his life. The assembly also featured appearances by Best Buy Mobile President Shawn Score and Sr. Executive Director of The Recording Academy®, Florida Chapter, Neil Crilly on behalf of the GRAMMY Foundation. The $5,000 donation to Seminole High School will help fund its music education program.
"It was great to genuinely stun the kids with a surprise appearance from Justin Bieber. It has been exciting to celebrate the 100th Best Buy Mobile store opening in the area this week, and through our partnership with the GRAMMY Foundation we continue our commitment to give back to the communities we serve," said Score. "Justin is an influential musician and role model, and to have him take part in this event demonstrates the significance of supporting music and arts education programs in schools and the positive impact music has on today's youth."
The special performance is a part of a week-long celebration for Best Buy Mobile in the Orlando area. Best Buy presented a $2,000 donation to a local charity in the Sanford area at the 100th store opening on August 4, 2010.
About Best Buy Mobile
Best
Buy Mobile features one of the largest selections of carriers, handsets
and accessories available anywhere, as well as a highly-trained staff to
help customers make the most of their mobile phones. Best Buy Mobile
locations feature more than 90 different handsets from nine carriers,
and over 130 accessories. Employees undergo at least 80 hours of
intensive training, as well as continuing education on mobile phone
technology and trends. Look for your mobile phone solution at Best Buy
Mobile locations in every Best Buy store as well as in standalone stores
nationwide. For more information about Best Buy Mobile, visit http://www.bestbuy.com/mobile.
About Best Buy Co., Inc.
With
operations in the United States, Canada, Europe, China, Mexico and
Turkey, Best Buy is a multinational retailer of technology and
entertainment products and services with a commitment to growth and
innovation. The Best Buy family of brands and partnerships collectively
generates more than $49 billion in annual revenue and includes brands
such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse;
Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video;
Napster; Pacific Sales; and The Phone House. Approximately 180,000
employees apply their talents to help bring the benefits of these brands
to life for customers through retail locations, multiple
call centers and Web sites, in-home solutions, product delivery
and activities in our communities. Community partnership is central to
the way we do business at Best Buy. In fiscal 2010, we donated a
combined $25.2 million to improve the vitality of the communities where
our employees and customers live and work. For more information about
Best Buy, visit www.bby.com.
About the GRAMMY Foundation
The
GRAMMY Foundation was established in 1989 to cultivate the
understanding, appreciation and advancement of the contribution of
recorded music to American culture — from the artistic and technical
legends of the past to the still unimagined musical breakthroughs of
future generations of music professionals. The Foundation accomplishes
this mission through programs and activities that engage the music
industry and cultural community as well as the general public. The
Foundation works in partnership year-round with its founder, The
Recording Academy, to bring national attention to important issues such
as the value and impact of music and arts education and the urgency of
preserving our rich cultural heritage. Campbell's Labels For Education
program is proud to be the official education partner of the GRAMMY In
The Schools programs. For more information, please visit www.grammyintheschools.com.
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