Award-Winning Tata Harper Brand Expands Natural Serum Collection

NEW YORK, Aug. 20, 2013 /PRNewswire/ -- Since 2011, Tata Harper has been collecting accolades such as Allure Best of Beauty and Marie Claire Prix d'Excellence De La Beaute and this year, the Elle Green Star Award, an award for the best natural beauty products. These are testaments to Tata Harper's mission to redefine natural skin care with anti-aging products formulated sans synthetic chemicals. And now, Tata Harper announces the SuperNatural Serum Collection, a trio of the "world's most highly-concentrated, 100% natural anti-aging serums", developed as part of an impressive collection for 2013.  Each serum in the SuperNatural collection contains Tata's best-selling Rejuvenating Serum at its core. Tata and her team of chemists have supercharged the original formula with 3 unique melanges of powerful ingredients to zone in on specific anti-aging needs with each individual serum.

(Photo: http://photos.prnewswire.com/prnh/20130820/NY66726)

The SuperNatural Serum Collection features an unprecedented number of concentrated 100% natural active ingredientsfor the appearance of firmer, brighter, plumper skin.

"This serum collection enters the high-end beauty category that has been traditionally occupied by chemical, synthetic-based brands, challenging the assumption that natural doesn't mean effective," says Tata Harper, founder of Tata Harper Skin Care.  These ultra-luxurious serums target and address the root causes of the signs of aging, delivering results on every layer of the skin."  The collection includes:

• Boosted Contouring Serum (30 ml. $185):
  This multi-active prevents and corrects the complexion to help firm, lift and tone the appearance of skin without surgery. Including active ingredients such as Algae Extract and Goldenrod Flower, the serum boosts collagen production while aiding in the repair of youthful elasticity for a more sculpted, contoured look.

• Concentrated Brightening Serum (30 ml. $220; launching August 2013):
  This concentrated treatment decreases the appearance of discoloration in the skin by targeting melanin, production and synthesis for a radiant skin tone. The formula contains antioxidants such as Sea Daffodil Extract, Sea Fern Extract and Madonna Lily Stem Cells to boost cell renewal and aid in cellular detoxification. 

• Elixir Vitae (30 ml. $365; launching August 2013):
  This innovative cocktail of advanced natural technology is a non-invasive alternative to correcting and preventing loss of facial volume. Plumpness is restored while the appearance of wrinkles is visibly reduced and optimal moisture levels are maintained. The serum contains natural actives such as Spanish Lavender, Sweet Iris Leaf Stem Cells and Spring Snowflake Bulb Extract.

Tata Harper Boosted Contouring Serum, Concentrated Brightening Serum and Elixir Vitae will be available at TataHarperskincare.com, Neiman Marcus, Bergdorf Goodman and Space NK.

ABOUT TATA HARPER
Tata Harper Skincare, founded by Tata Harper, was created with the essential idea that people no longer have to sacrifice their health to look and feel beautiful. Handmade in Vermont, Tata Harper's 100% natural & nontoxic products are developed using the world's most advanced results-driven technology to nourish the skin and fight the signs of aging while promoting overall health, wellness, beauty and vitality. Tata is most credited for taking the granola out of natural products and replacing it with delicious and powerful skin care meant to combat wrinkles amongst other benefits, for beauty's most demanding and enlightened customers. For more information, please visit http://www.tataharperskincare.com/.

SOURCE Tata Harper