Avenue A / Razorfish Announces Launch of Re-Designed Boschtools.com

    Business Editors/Building/Construction Writers

    SEATTLE--(BUSINESS WIRE)--Feb. 22, 2005--

    Boschtools.com Leverages the Online Channel to Provide Customers
    with a Comprehensive Resource Serving all of their Bosch Tool and
    Accessory Needs

    Avenue A / Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced the launch of the re-designed www.boschtools.com. Bosch Power Tools, a division of the Robert Bosch Tool Corporation, has a rich heritage in the power tool and accessory manufacturing business with a world renowned reputation for high quality professional tools and accessories.
    Bosch approached Avenue A / Razorfish to create a one-stop information outlet and improve the online experience for their customers. The resulting Boschtools.com utilizes the online channel to provide customers with centralized access to the Bosch tools, accessories, and information they need to do their best work every time. The site also extends the Bosch brand online by reinforcing the company's rich heritage.
    "Our customers are working professionals who spend more time running their business than shopping around," said Richard Holbach, business segment manager, Bosch e-commerce. "We know that it's important to give them a website that provides relevant information quickly and in an easy to navigate format, so they can quickly select the best tool for their job."
    Avenue A / Razorfish worked with Bosch to incorporate features from formerly disparate websites into the redesigned Boschtools.com, resulting in easy to find and navigate site segments. For example, the new Product Services center encompasses all information dedicated to tool and accessory service information, ranging from the Bosch RapidRepair(TM) service to owners manuals and parts diagrams, reinforcing the Bosch commitment to quality and service.
    The new visual design of Boschtools.com is clean and sturdy, featuring high quality images of Bosch tools and accessories. The use of only relevant imagery supports the straightforward and honest approach the Bosch brand has come to stand for.
    "We redesigned Boschtools.com to reflect the strong Bosch brand and reinforce their innovative leadership in the power tool and accessory industry," said Dennis Boyce, client partner with Avenue A / Razorfish Central. "The new look and feel builds on their deep heritage and the trust they instill in their current customers while also reaching out to new prospective customers through features such as Bosch Tool Events and New Products, which demonstrates their deep and ongoing commitment."

    About Bosch Power Tools and Accessories:

    Bosch Power Tools and Accessories is one of the divisions within the $1 billion, 4,000 employee strong Robert Bosch Tool Corporation, which is the North American branch of the largest power tool and accessory manufacturer in the world, Robert Bosch GmbH. Bosch provides a complete line of corded and cordless power tools and accessories engineered to survive any jobsite and allow professionals to take control of their work. For more information, call toll free 877-BOSCH-99 (877-267-2499) or visit www.boschtools.com.

    About Avenue A / Razorfish

    Avenue A / Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), a digital marketing services and technology company. Avenue A / Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning media planning and buying, search engine marketing, customer targeting and profiling, and world-class creative, design and implementation of web-based systems and integrated marketing programs. Avenue A / Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets, including New York, Chicago, San Francisco and Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo. Avenue A / Razorfish utilizes online advertising technology provided by Atlas DMT, also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy. Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

    In the company name Avenue A / Razorfish noted in this news release, there is a pipe symbol between Avenue A and Razorfish. This symbol has been changed to a forward slash for transmission purposes only.

--30--AR/se*

CONTACT: aQuantive Angela Gamba, 206-816-8245 angela.gamba@aquantive.com

KEYWORD: WASHINGTON INDUSTRY KEYWORD: REAL ESTATE BUILDING/CONSTRUCTION CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCT MARKETING AGREEMENTS SOURCE: Avenue A / Razorfish

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