ATG to Host Webinar entitled Metric-Drive e-Commerce Results: The Value of Measuring Customer Interactions

ATG: WHAT:   Cid Jenkins, vice president of sales, North America for ATG's eStara line of e-commerce optimization services and Todd Humphrey, vice president OnDemand Personalization, ATG, will host a webinar with Patti Freeman Evans of JupiterResearch. The webinar will help online sellers understand the value of measuring customer interactions.   Participants will discover how to increase sales by using the data collected during customer interactions to better understand every customer. Citing real-world examples, industry experts will help to: -- Discover the value of measuring online customer interactions -- Realize how evaluating Web customer data properly will lead to better personalization and increased sales -- See what tools are available to measure interactions, including A/B testing, survey builder, automated recommendations and analytics -- Learn the right time to offer live assistance   WHEN: Thursday, April 24, 2008, 11:00 am EDT / 8:00 am PDT To participate in this event please click here.   WHO: Patti Freeman Evans As a Research Director for JupiterResearch, Evans carries over nineteen years of diversified experience and expertise in creating customer-centric e-commerce sites. Evans focuses on multi-channel retail strategy, integrating channels effectively, developing innovative marketing initiatives and ensuring high-standard customer service and order fulfillment operations.   Todd Humphrey Humphrey serves as vice president, OnDemand Personalization, ATG. Former CEO of CleverSet (acquired by ATG in February 2008), Humphrey spent time at two venture capital firms where he managed an investment portfolio and evaluated early-stage technology companies. Earlier, he led the business development efforts for Apex Learning, a K-12 online learning company founded by Microsoft co-founder Paul Allen.   Cid Jenkins As vice president of sales, North America for ATG's eStara line of e-commerce optimization services, Jenkins oversees strategic sales initiatives and execution. Jenkins has been instrumental in developing eStara's strategy in the travel and hospitality market while garnering extensive experience driving revenue for eStara's partners, which include companies such as Continental Airlines, Hotels.com, Red Lion Hotels and Starwood.