At Embedded Systems Conference, Analog Devices Showcases Robust Ecosys

    Business Editors
    Embedded Systems Conference San Francisco 2005

    NORWOOD, Mass.--(BUSINESS WIRE)--March 1, 2005--

    Developer presentations and product demos highlight Blackfin
    Processor in wide range of application areas; ADI experts
    present strategies and techniques for optimizing embedded
    designs.

    At the 17th annual Embedded Systems Conference (ESC), March 6-10, 2005 in San Francisco, Analog Devices, Inc. (NYSE: ADI) is offering a lineup of informative product demonstrations, continuous developer presentations, and technical program sessions that highlight the Blackfin(R) Processor ecosystem. ADI will host a series of 20- to 30-minute presentations in Booth #1102 covering the latest real-time operating systems, world-class development tools, and embedded processing breakthroughs that help systems designers take advantage of the full power of the Blackfin Processor for a range of demanding embedded audio, video, communications, and networking applications. Participants from the Blackfin Processor Ecosystem include Accelerated Technology, Express Logic, Green Hills Software, Micron Technology, National Instruments, OpGate, Quadros Systems, uClinux, and Unicoi Systems.
    To complement these presentations, booth demonstrations will highlight the feature-rich functionality and fast time-to-market the Blackfin Processor enables for applications in growth areas including mobile and video phones, biometric sensing equipment, medical devices, software-defined radio, and more. System designers and engineers can also visit Booth #1102 to explore additional key ADI offerings such as the SHARC(R) Processor, TigerSHARC(R) Processor, iMEMS(R) Technology, and MicroConverter(R) products.

    ADI Sessions at ESC's Technical Program

    At the industry event's highly regarded technical program, ADI will present five practical, how-to classes for developers interested in the latest strategies and techniques for optimizing their embedded designs:

    -- "Data Converter Architectures" (APD-500) with ADI's Walter
    Kester, corporate staff applications engineer

    When: Monday, March 7, 8:30-10 a.m. PST

    Where: Analog and Power Seminar

    -- "Efficient Coding Techniques for High Performance Embedded
    Applications" (DSP-503) with ADI's Senior DSP Applications
    Engineer David Katz, Senior DSP Applications Engineer Rick
    Gentile, and Applications Engineer Tomasz Lukasiak

    When: Monday, March 7, 8:30-10 a.m. PST

    Where: DSP Performance Design Seminar

    -- "Mixed-Signal Measurement Techniques for Characterizing Data
    Converters" with Mick McCarthy, senior applications engineer,
    Analog Devices, and Ken Reindel, director of analog
    measurement technology group, National Instruments

    When: Monday, March 7, 10-11 a.m. PST

    Where: Room 232

    -- "Hybrid DSP/Microprocessors" (MPS-940) including the
    presentation "Blackfin Processors Meet the Needs of Converged
    MCU/DSP Applications" by ADI's Rick Gentile, senior DSP
    applications engineer, and Wayne Meyer, Blackfin product
    marketing manager

    When: Monday, March 7, 1:30-3 p.m. PST

    Where: Microprocessor Summit

    -- "Programming Frameworks for Embedded Multimedia Applications"
    (ETP-362) with Senior DSP Applications Engineer David Katz,
    Senior DSP Applications Engineer Rick Gentile, and
    Applications Engineer Tomasz Lukasiak

    When: Wednesday, March 9, 3:45-5:15 p.m. PST

    Where: Embedded Training Program

    About Analog Devices

    Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker "ADI" and is included in the S&P 500 Index.
    Blackfin, SHARC, TigerSHARC, iMEMS, and MicroConverter are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

--30--DC/bo*

CONTACT: Analog Devices Jessen Wehrwein, 781-461-3493 dsps_pr@analog.com OR Porter Novelli Kyle Flaherty, 617-897-8200 Fax: 617-897-8203 kyle.flaherty@porternovelli.com

KEYWORD: CALIFORNIA MASSACHUSETTS TRACK INDUSTRY KEYWORD: HARDWARE TRADESHOW PRODUCT SOURCE: Analog Devices

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