10.08.2005 12:00:00
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Ashworth, Inc. to Field Strong Team at the PGA Championship
Ashworth will be well represented at the 2005 PGA Championshipheld at Baltusrol Golf Club in Springfield, NJ. Ashworth, the originalglobal golf apparel brand, has assembled one of the most successfulteams on the PGA Tour.
"With players such as Fred Couples, Chris DiMarco, Stuart Appleby,Steve Flesch and Rich Beem entered in the field, the Ashworth teamwill undoubtedly be the strongest apparel-sponsored team competing inthe event," commented Chris Demirjian, Ashworth's Director of SportsMarketing.
Coming into the PGA Championship after an exciting third-placefinish at this year's British Open is lifetime Ashworth team memberFred Couples. Always cool and relaxed on or off the course, Fred willbe wearing the Ashworth Dry-Tech product, which is moisturewicking/breathable and will help keep him cool under the seasonallyhot and humid conditions expected to prevail in New Jersey during thePGA Championship. "Look for Fred to finish in the top five, since heis competing to get a spot on the Presidents Cup team," Demirjiancommented.
Runner-up in the 2004 PGA Championship and 2005 Masters, Ashworthteam member Chris DiMarco will wear the micro pima shield print alongwith some Double Mercerized styles. These choices reflect thelifestyle of Chris' Florida resort-area home base. His outstandingperformance in last year's PGA Championship positions him favorably tocapture his first major championship at Baltusrol this year.
The first back-to-back winner in 22 years at The MercedesChampionship, Stuart Appleby will be seen wearing the Ashworth EZ-Tech3-PLY Solid Jersey, the latest version of Ashworth's EZ-Tech productline. EZ-Tech represents the latest in 100% cotton performance. "Lookfor Stuart to have a strong finish at this year's PGA Championship,"Demirjian said, "since he wants to secure his playing spot for theinternational team at this year's Presidents Cup matches."
2002 PGA Champion Rich Beem will be wearing jersey shirtsfeaturing the bold and colorful contrasting two-tone horizontalstripes he favors. Rich will be bidding to become a two-time winner ofthis event.
The winner of the 2004 Bank of America Colonial, Ashworth teammember Steve Flesch will wear the Ashworth EZ-Tech Solid Jersey and 2bar LaCoste styles. Both of these selections feature easy care, resistfading and have superior breathability that makes them ideal for playin hot, humid East Coast summer conditions. "Steve has made the cut inevery major in 2005, so we look for him to be playing on the weekend,"Demirjian said.
Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) utilizes technology to create a balance between fashion andfunction in a variety of climatic conditions. Callaway Golf is atrademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker AvenueWest, Carlsbad, CA 92008 is an Official Licensee of Callaway GolfCompany.
In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game(R) and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in three new, qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game(R) and Kudzu(R) brands'sales into the Company's three current distribution channels. TheGame(R) brand products are marketed primarily under licenses to over1,000 colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game(R) brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu(R) brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.
To learn more, please visit our Web site at www.ashworthinc.com.
This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingplans and strategies. Readers are cautioned not to place unduereliance on these forward-looking statements, which speak only as ofthe date hereof. These statements involve risks and uncertainties thatcould cause actual results to differ materially from those projected.These risks include the timely development and acceptance of newproducts, as well as strategic alliances, the integration of theCompany's recent acquisition, the impact of competitive products andpricing, the success of the Callaway Golf apparel product line, thepreliminary nature of bookings information, the ongoing risk of excessor obsolete inventory, potential inadequacy of booked reserves, thesuccessful operation of the new distribution facility in Oceanside,CA, and other risks described in Ashworth, Inc.'s SEC reports,including the report on Form 10-K for the year ended October 31, 2004and Form 10-Q's filed thereafter.
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