06.07.2006 15:00:00
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ARAMARK Connects College Students with Nutrition Information; New Web Portal, Nutrition Kiosks and Podcasting Enhance the Dining Experience
Understanding how the 'millennial' generation of studentscommunicates and how they want to access information, ARAMARK createdCampusDish to feature downloadable audio and video podcasts aboutdining menus, nutrition information, special events, promotions andhealthy eating options. In addition, the web portal allows students toview meal plans, order catering and gift baskets, and apply foremployment opportunities.
Dynamically linked to the CampusDish web portal are walk-upnutritional kiosks inside dining halls that provide nutritionalinformation for any day, location, day-part and menu on clientcampuses. The kiosks can also feature information on healthylifestyles, promotions or special events.
"ARAMARK understands the importance of connecting today'shighly-mobile and technology savvy students with information that isessential to sustaining healthy student lifestyles," said Dom Boffa,Chief Information Officer, ARAMARK Higher Education TechnologySolutions. "We created our CampusDish solutions in response toresearch, client input and student focus groups that showed a demandfor convenient access to nutritional information in a variety of waysthat reflect the lifestyles and needs of today's consumers."
ARAMARK's CampusDish web portal is now operational at more than140 higher education institutions throughout North America and ARAMARKexpects to offer the program at all campuses it serves within the nextyear. More than 60 CampusDish podcasts are now offered at severaluniversities, including East Carolina University, Furman University,University of Pennsylvania and University of Virginia and over 80nutrition kiosks will make their debut at a number of universitiesthis fall.
ARAMARK created the CampusDish solution after its extensive,proprietary research indicated that approximately 72 percent ofstudents listed convenience as "very important" among reasons todecide whether to use the on-campus dining service. ARAMARK partneredwith a graduate work/study team at the College of William & Mary,Williamsburg, Va., to shape the vision and direction of CampusDish,including providing input on foundation, style and content that wouldbe most appealing to students, parents and faculty members. ARAMARKHigher Education then developed an approach that engaged each schoolto uniquely configure the web portal with e-commerce features, schoolcolors and graphics that best represent the personality and programofferings of each institution.
About ARAMARK Higher Education
ARAMARK Higher Education provides a wide range of food, facilityand other support services to approximately 600 colleges anduniversities in the U.S. ARAMARK offers higher education institutionsa single source for the development of dining and facility managementsolutions. Dining services offered includes: master planning; culinarydevelopment and venue design; catering; residential, quick-serve, andexpress dining concepts. Facility services offered includes:facilities maintenance; custodial; grounds; energy management; capitalproject management; and building commissioning. For more information,visit www.aramarkhighered.com.
About ARAMARK Corporation
ARAMARK is a leader in professional services, providingaward-winning food services, facilities management, and uniform andcareer apparel to health care institutions, universities and schooldistricts, stadiums and arenas, and businesses around the world. InFORTUNE magazine's 2006 list of "America's Most Admired Companies,"ARAMARK was ranked number one in its industry, consistently rankingsince 1998 as one of the top three most admired companies in itsindustry as evaluated by peers and industry analysts. The company wasalso ranked first in its industry in the 2006 FORTUNE 500 survey.Headquartered in Philadelphia, ARAMARK has approximately 240,000employees serving clients in 20 countries. Learn more at the company'sWeb site, www.aramark.com
Editor's Note: Client testimonials are available upon request.
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