Apropos Technology Introduces Apropos for Credit Unions

    Business Editors

    OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--Jan. 19, 2005--

    Apropos Extends its Industry-Leading Call Center Communications
    Management Capabilities to the Credit Union Industry By Introducing
    New Apropos for Credit Unions Product Bundle

    Apropos Technology (NASDAQ:APRS), a leading provider of call center communications management solutions, today announced the general availability of Apropos for Credit Unions(TM), a new product and services bundle for its award-winning Multi-Channel Interaction Management Suite engineered specifically for credit unions. This product enables credit unions to deliver exceptional service to members, with a focus on member loyalty and asset growth. The Apropos for Credit Unions bundle puts the advanced capabilities of the Apropos product suite within reach of all existing credit union member services call centers that would like to provide exceptional, cost-effective member service using the industry's leading "all in one" call center communications management solution.
    Apropos for Credit Unions has been developed and configured to meet the specific needs of credit unions. The solution provides the multi-channel interaction management capabilities credit unions need in their member service centers to increase both member loyalty and their asset base, while at the same time reducing member support costs. Apropos for Credit Unions provides credit unions with a comprehensive set of real-time management and historical reporting tools, enabling them to optimize their service center operations and business processes according to their own business rules.
    For instance, using Apropos, a credit union contact center can prioritize and intelligently route voice, e-mail, Web or fax contacts. This can ensure that, by rule, any and all contacts made by the credit unions' most significant members are responded to first and by the most appropriate member services representative. The product also provides guaranteed e-mail response times, and supports live assistance over the Internet for loan completion and other services.
    Andy Matthews, Apropos Vice-President of Marketing , said, "With Apropos for Credit Unions, a member service center can become an engine of business growth and no longer simply a cost of doing business. Apropos for Credit Unions demonstrates Apropos' commitment to the credit union marketplace. Apropos has served the credit union industry for many years and understands its special needs well. By introducing this new bundle specifically for credit unions, Apropos has distilled its best-practice expertise into a product all credit unions can afford and use."
    Marianne Stewart, Contact Center Manager at Newtown Square, PA-based Atlantic Credit Union, said, "We take a high-touch approach with our members. Apropos enables our agents to serve our members quickly and accurately and allows us to follow a first call resolution strategy. Through the use of Apropos' queuing technology, we now have the capability to provide both sales and service to our members from a single center. By setting up multiple queues we can provide different services, and service levels, depending on who is calling and what they are calling about. Now, we can easily provide the right level of support to our most profitable members, while also providing members with sales information about all of our product lines. Apropos also streamlines the management of our call center; just a click and a drag can change the staffing setup in seconds." Atlantic has assets under management of just under $300 million and serves over 33,000 members in the greater Philadelphia and Mid-Atlantic Regions.

    Availability and Pricing

    Apropos for Credit Unions(TM) is available now through Apropos and its authorized reselling partners. Additional information is available at www.apropos.com.
    The fully-bundled base 20-seat package includes all of the product licenses and professional services needed to get a credit union up and running on the system. Pricing information is available on request.

    About Atlantic Credit Union

    Atlantic Credit Union serves over 33,000 members in the greater Philadelphia and Mid-Atlantic Regions. Atlantic Credit Union's assets under management totaled just under $300 Million in 2003. Based in Newtown Square, PA, Atlantic Credit Union was founded 1936.

    About Apropos Technology

    Apropos Technology, Inc. (NASDAQ:APRS) provides software applications to enable contact centers to efficiently manage voice, e-mail, web chat and fax communications, through an open, infrastructure-independent and highly scalable application suite. This application platform enables companies to personalize and intelligently manage all of their customer, employee, and vendor interactions, thereby reducing costs, improving communications and operating efficiency, and increasing overall revenue opportunities. The solution intelligently classifies, prioritizes, routes and reports on each business interaction, based on the value of each interaction, across a variety of communications media, including Voice, E-mail, Web, Fax, and Voice over IP (VoIP). The company's award-winning solution has received seven (7) US patents for call center related technology inventions, including a patent on the concept of blending multi-channel communications into a single, universal queuing system. Apropos Technology serves over 300 clients worldwide from its Corporate headquarters in Oakbrook Terrace, IL, and from its European headquarters in the United Kingdom. Additional information about Apropos and its products can be found at http://www.apropos.com.

    The Apropos Technology statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Apropos Technology's expectations, anticipations, goals, beliefs, targets, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding product introduction and acceptance, future sales, sales growth and sales channels, profitability and results, gross margins and financial stability. These forward-looking statements are subject to various risks and uncertainties as more fully set forth under the caption "Risk Factors Associated with Apropos' Business and Future Operating Results" in Apropos Technology's Annual Report on Form 10-K for the year ended December 31, 2003, as filed with the Securities and Exchange Commission. Apropos Technology's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements; Apropos Technology makes no commitment to disclose any revisions to forward-looking statements, or any facts, events or circumstances after the date hereof that may bear upon forward-looking statements.

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CONTACT: Apropos Technology Apropos Public Relations, 630-472-9600 pr@apropos.com or Tech Image, Ltd. Dave Reiners, 847-279-0022, ext. 233 dave.reiners@techimage.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: BANKING TELECOMMUNICATIONS SOFTWARE NETWORKING PRODUCT SOURCE: Apropos Technology, Inc.

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