AOL Buys Vidible

(RTTNews) - AOL Inc. (AOL) said Monday that it has acquired Vidible Inc., an independent cross-screen video management and exchange platform for buyers and sellers of digital media.

Financial terms of the deal were not disclosed.

Vidible is headquartered in Bellevue with offices in New York City and San Francisco. Vidible brings a global content exchange with over 300,000 videos and more than 800 million monthly video plays, adding to AOL's library of 1 million premium videos.

AOL said the acquisition further extends its leadership position in video content management and syndication, and creates the most comprehensive set of video content management tools in the marketplace for creators and publishers.

The addition of Vidible's global platform to AOL Video's offering, including premium original content, programming and publishing partner network, will create the most comprehensive set of tools in the marketplace for its partners to offer a highly differentiated experience optimizing yield and expanding premium reach for both.