Amtran Technology Designs Genesis' New Fully Integrated LCD Controlle

Amtran Technology Designs Genesis' New Fully Integrated LCD Controller Family into Multiple Monitor Platforms

    Business Editors/High-Tech Writers

    SAN JOSE, Calif.--(BUSINESS WIRE)--March 22, 2005--

gm5621 "Phoenix" Product Line Significantly Reduces Bill of Materials Cost for LCD Monitors
    Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel monitors, TVs and other consumer display products, today announced that Amtran Technology has selected Genesis' gm5621 series for its new XGA and SXGA LCD monitor platforms.
    The new series offers industry-leading levels of integration in an LCD monitor controller and features a single chassis solution for all LCD monitor applications. The gm5621 LCD controller series integrates the microcontroller using a serial flash interface for pin count efficiency and includes a number of derivative controllers that enable customers to target all LCD monitor segments (analog or dual, XGA or SXGA) with a single PCB. Its firmware is also compatible with Genesis' previous generation of gm5321 LCD monitor controllers, reducing customer design time and costs. The gm5621 product family also offers new Instant Auto(TM) technology, which provides fast and accurate image alignment for both static and moving images of the VGA input signal and is competitively priced to respond to the high-volume segments of the mainstream LCD monitor controller market.
    "This latest family of LCD monitor controllers from Genesis combines the industry's highest level of integration with the most advanced image processing features," said Alpha Wu, president of Amtran Technology. "With Genesis' Instant Auto(TM) technology, our new LCD monitors feature fast and accurate image alignment for both static and moving images."
    "We are very pleased to again be providing Amtran with controller solutions for their newest generation of LCD monitor platforms that they manufacture for some of the world's most recognized Consumer Electronics companies," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "The gm5621 family, with its patented image technologies and high level of integration, enables our customers to provide leading image processing solutions at competitive prices."
    The monitors Amtran developed with gm5621 family include 15-inch and 17-inch analog only models, 15-inch and 17-inch analog with RSDS models, and 15-inch and 17-inch dual with RSDS and LVDS models. These LCD monitors are targeted mainly for Japanese OEM and ODM customers.
    The gm5621 family offers Genesis' patented advanced image processing technologies, an industry-proved integrated ADC/PLL and Ultra-Reliable DVI compliant receiver for both XGA and SXGA display resolutions. In addition, it features an on-chip RSDS and LVDS transmitter, a multicolor proportional font OSD engine and is available in a 128QFP package.

    About Amtran Technology

    For more information about Amtran Technology, please visit www.amtran.com.tw.

    About Genesis Microchip

    Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(TM) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit www.gnss.com.

    Note to Editors: Genesis, Genesis Display Perfection, Faroudja, DCDi by Faroudja, TrueLife, IntelliComb and Instant Auto are trademarks or registered trademarks of Genesis Microchip Inc. All other trademarks are the property of their respective owners.

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CONTACT: Genesis Microchip Inc. Pamela Goncalves, 408-934-4563 pamela.goncalves@gnss.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: HARDWARE SOFTWARE COMPUTERS/ELECTRONICS NETWORKING PRODUCT MARKETING AGREEMENTS SOURCE: Genesis Microchip Inc.

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