Alloy Media + Marketing(TM) Conference Call Notice

Alloy, Inc. (Nasdaq: ALOY), under the banner of Alloy Media + Marketing, a leading provider of media and marketing services connecting with targeted consumer segments, cordially invites you to participate on a conference call with senior management to discuss the Company’s fourth quarter and full year results for the period ending January 31, 2007. The results announcement will be released after the market closes on March 13, 2007. The conference call will take place on: March 13, 2007 5:00 P.M. (ET) Call-in Number: 800-721-0140 Access code: 2229669 Speaking from management: Matt Diamond, Chairman & CEO Jim Johnson, Chief Operating Officer Gary Yusko, Chief Financial Officer For those who will be unable to participate on the call, a replay has been arranged, which will air from March 13, 2007 at approximately 7:00 p.m. (ET) through March 20, 2007 at 11:59 p.m. (ET). Replay Number: 800-642-1687 Access code: 2229669 Participants may also listen to the Alloy quarterly conference call by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS." If you have any questions, please contact Jodi Smith at Alloy, Inc. (212)329-8359.