Alloy, Inc. Conference Call Notice

    Business Editors

    NEW YORK--(BUSINESS WIRE)--March 28, 2005--Alloy, Inc. (Nasdaq:ALOY), a media, marketing services, direct marketing and retailing company targeting Generation Y, intends to release its fiscal fourth quarter results announcement for the period ending January 31, 2005 after the market closes on Thursday, April 14, 2005. In conjunction with this announcement, Alloy, Inc. cordially invites you to listen to a conference call conducted by senior management, which will be broadcast live over the Internet.

The live webcast will take place on:

Thursday, April 14, 2005 5:00 P.M. (ET)

http://www.alloyinc.com (click the "Investor Relations" link)

Speaking from management:

Matt Diamond, Chairman & CEO Jim Johnson, Chief Operating Officer & Chief Financial Officer Rob Bernard, CEO Alloy Merchandising Group

    Participants may also listen to the quarterly conference call replay by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS". The archived webcast will be accessible from Thursday, April 14, 2005, at approximately 8:00 p.m. (ET) until the first quarter 2005 earnings webcast.
    If you have any questions, please contact Jodi Smith at Alloy, Inc. (212) 329-8359.

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CONTACT: Alloy, Inc. Jodi Smith, 212-329-8359.

KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD RETAIL EARNINGS CONFERENCE CALLS SOURCE: Alloy, Inc.

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