Alliance Data Signs Renewal With Canadian Grocer A&P Canada

DALLAS, June 15 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation , a leading provider of transaction services, marketing services and credit services, announced that The Great Atlantic & Pacific Company of Canada (A&P Canada), a wholly-owned subsidiary of METRO Inc., signed a renewal agreement as a Sponsor in Alliance Data's Canadian AIR MILES(R) Reward Program. A top-10 AIR MILES Sponsor, A&P Canada operates 235 stores throughout Ontario under the A&P, Dominion, Food Basics, The Barn, and Ultra Food & Drug banners. A&P Canada is the second-largest food retailer in Ontario, with a 24-percent market share in the province.

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The AIR MILES Reward Program is Canada's premier coalition loyalty program with approximately two-thirds of Canadian households as active Collectors. AIR MILES Collectors earn reward miles at more than 100 leading brand-name Sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise and more.

John Scullion, president of Alliance Data's Loyalty and Marketing Services, said, "A&P Canada has been a part of the AIR MILES Reward Program since 1998. The extension of this relationship follows on the heels of our renewal agreements in 2005 and 2006 with our other regional grocers. Together, these agreements solidify our long-term penetration in the grocery segment, and represent coast-to-coast coverage for the AIR MILES Reward Program."

About Alliance Data

Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies. Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs approximately 8,000 associates at more than 40 locations worldwide. For more information about the company, visit its web site, http://www.alliancedatasystems.com/.

About A&P Canada

Serving Canadians since 1927, The Great Atlantic & Pacific Company of Canada is a wholly owned subsidiary of METRO INC. and operates more than 235 grocery stores under the A&P, Dominion, Ultra Food and Drug, The Barn, Loeb and Food Basics banners throughout Ontario. For more information, visit http://www.apcanada.ca/.

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