ADVISORY/Prudential Financial's Social Investment Program Celebrates

    Business Editors
    ADVISORY...For Monday, Jan. 31

    --(BUSINESS WIRE)--

WHAT: Prudential Financial's Social Investment Program has reached a historic milestone -- one billion dollars invested in successful collaborations. Through these partnerships, the Program has financed community development and education initiatives, including inner-city supermarkets, minority businesses, affordable housing and charter schools.

The Social Investment Program makes socially responsible investments in the areas of affordable housing, economic development, minority entrepreneurship, community services and education. The Program originates investments for The Prudential Insurance Company of America and The Prudential Foundation. With a willingness to take informed risks, Prudential considers proposals that do not qualify under mainstream investment guidelines. The Program targets investments that provide the greatest social impact for individuals and communities in those locations where Prudential has its most significant business presence.

WHO: Robert E. Rubin, Office of the Chairman, Citigroup; former US Secretary of the Treasury Arthur F. Ryan, Chairman and CEO, Prudential Financial, Inc. Gabriella Morris, President, The Prudential Foundation

WHEN: Monday, January 31, 2005 4:00 p.m. - 6:00 p.m.

WHERE: Prudential Financial, Inc. Dryden Hall - 7th Floor 751 Broad Street Newark, NJ 07102

CONTACT: Prudential Financial, Inc. Harold Banks, 973-802-8974 Alicia Rodgers Alston, 973-802-4446

KEYWORD: NEW JERSEY INDUSTRY KEYWORD: INSURANCE BANKING ADVISORY SOURCE: Prudential Financial, Inc.

Copyright Business Wire 2005