ADVISORY/PowerDsine Demonstrating Power over Ethernet in Security Devi

    Business Editors/High-Tech Writers
    ADVISORY...for Tuesday (Jan. 25)
    IIPSEC 2005

    --(BUSINESS WIRE)--PowerDsine(TM) Ltd. (NASDAQ:PDSN)

WHAT: PowerDsine, a pioneer in Power over Ethernet (PoE) solutions, will be exhibiting at IIPSEC 2005 at Stoneleigh Park in Coventry, UK from January 25-27, 2005. Available at Stand M08, PowerDsine will be demonstrating of a range of network security cameras which have already been certified as PoE compliant by PowerDsine, including Axis, Sony, Canon and Toshiba.

PowerDsine's Power over Ethernet products include both silicon-based PoE applications and standalone midspans. The standalone PoE midspans offer PoE functionality without requiring a complete infrastructure switch upgrade. The company supplies its PoE technology via OEM partners as well as through distributors, systems integrators and VARs.

Since the IEEE ratified the PoE standard in June 2003, the adoption of PoE as a standard feature in most new enterprise infrastructure switches has been accelerated. Current key high-growth markets where PoE has been adopted include IP video cameras, voice over IP phones, and wireless LAN access points as well as other networked security devices.

As a founding member of the IEEE 802.3af task force, PowerDsine has been a driving force behind the PoE standard, as well as the enhancement of the IEEE PoE 802.3af standard, dubbed "PoEplus", delivering higher power levels to devices that require more than the 13 Watts currently specified in the 802.3af standard.

WHEN: IIPSEC 2005 January 25-27, 2005

WHERE: Stoneleigh Park, Coventry, UK
    About PowerDsine

    PowerDsine(TM) (NASDAQ: PDSN) designs, develops and supplies integrated circuits, modules and systems that enable the implementation of Power over Ethernet in local area networks, providing the capability to deliver and manage electrical power over data network cables. PowerDsine offers integrated products and system solutions to communications equipment manufacturers in the telecom and datacom industries who incorporate them into, or bundle them with, their products. PowerDsine is a founding member of the IEEE 802.3af Task Force. For more information, please visit http://www.powerdsine.com

    PowerDsine is a registered trademark of PowerDsine Ltd. All other trade names are the property of their respective owners.

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CONTACT: Media Contact: Europe: Eclat Marketing Josie Pearson, +44-118-989-5600 josie@eclat.co.uk

KEYWORD: UNITED KINGDOM INTERNATIONAL EUROPE TRACK INDUSTRY KEYWORD: SOFTWARE NETWORKING TRADESHOW PRODUCT ADVISORY SOURCE: PowerDsine

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