Advantage Sales & Marketing, Smollan Group Announce Global Partnership

(RTTNews) - Advantage Sales & Marketing LLC and Smollan Group Friday announced the formation of a strategic international partnership to become the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.

Under the terms of the international partnership, Advantage will make an investment in Smollan, and the two companies will cooperate to provide seamless global services.

Advantage will take primary responsibility for execution within North America, and Smollan will take primary responsibility for execution within Africa, the Middle East, South America, Australia, and East and South Asia.

The two companies will offer a unified solution across Europe through a newly formed joint venture.

The partnership gives Advantage and Smollan the opportunity to leverage best practices, capabilities, and technologies to offer effective and consistent international representation to clients, many of whom themselves have a global presence.

Advantage is North America's leading provider of sales and marketing solutions, with a team of over 40,000 associates. The company provides consumer goods suppliers and retailers with innovative headquarter sales, business intelligence, retail merchandising, marketing and technology solutions.

Smollan provides sales and marketing solutions in developing and emerging markets, operating across 5 continents with 60,000 employees and associates. Together they now form the world's leading retail solutions company.

Smollan also has an established and successful partnership with advertising and marketing services giant WPP Plc. (WPP.L, WPPGY).