Adobe To Host The Ideas Conference For Today's Generation of Creative

    Business Editors/High-Tech Editors

    SAN JOSE, Calif.--(BUSINESS WIRE)--March 14, 2005--

Day-Long Event in New York Delivers Unique Forum For Design Innovators
    to Share New Directions on Creativity, Technology and Branding

    Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it will host the Ideas Conference, a day-long event aimed at creative professionals and educators working in design, advertising, publishing and professional photography. Taking place at Grand Hyatt New York on April 4, the event will include presentations and panels that involve design industry luminaries and major brands. The conference will open with a keynote presentation from Adobe CEO Bruce Chizen and Adobe president and chief operating officer Shantanu Narayen.
    "Adobe's customers change the way the world looks every day, through their innovative work in design, advertising, publishing and photography," said Shantanu Narayen, president and chief operating officer at Adobe. "The design and publishing world is changing at a rapid pace and The Ideas Conference pulls creatives together and allows them to share experiences and learn from their peers across the creative disciplines."
    Participating companies and organizations include AIGA, Chopping Block, Columbia Sportswear, F+W Publications, Gawker Media, Google, Landor Design, Medium Footwear, MTV Networks, Pentagram Design, Tomato and Showtime.
    "For the past two decades, Adobe has been one of the great and positive influences on design," said Richard Grefe, executive director at AIGA. "They have enabled designers to explore new dimensions of creativity and been a partner in the growth and development of the profession by undertaking activities on behalf of the profession: stimulating thinking about design, demonstrating the value of design and empowering designers to achieve success throughout their career."
    The Ideas Conference is split into two tracks: New Thinking and Adobe Live. The New Thinking track will include sessions on brand building, how design technology is affecting brands, digital asset management and collaboration, digital photography and its impact on the design process, and how Variable Data Publishing (VDP) is allowing brands to infiltrate niche markets. Adobe Live will include sessions on Adobe Creative Suite and other market-leading Adobe products, including Adobe Photoshop(R) CS, Adobe InDesign(R) CS, Adobe Illustrator(R) CS, Adobe GoLive(R) CS, Adobe Acrobat(R) 7.0, Adobe After Effects(R) and Adobe Audition(R).
    Adobe will demonstrate emerging design, publishing and digital imaging technology -- including the latest advances in content authoring for mobile platforms. The conference also enables design students to see where their industry is headed, kick-starting their post-college careers and giving insight into how industry leaders are using technology to enhance design and publishing.

    Registration Available Today

    The Ideas Conference will take place on April 4 at Grand Hyatt, New York. The conference costs US$100 and registration information and event details can be found at www.adobe.ideasconf.com.

    About Adobe Systems Incorporated

    Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com.

    (C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Photoshop, InDesign, Illustrator, GoLive, Acrobat, After Effects and Audition are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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CONTACT: Adobe Systems Incorporated Denise Styerwalt, 408-536-6393 dstyerwa@adobe.com or A&R Partners Jessica Stafford, 650-762-2836 jstafford@arpartners.com

KEYWORD: CALIFORNIA NEW YORK INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING SOFTWARE TRADESHOW SOURCE: Adobe Systems Incorporated

Copyright Business Wire 2005