ADDING MULTIMEDIA Boston Globe Names Sam Martin Chief Advertising Officer

Mr. Martin will oversee the integrated advertising sales andmarketing efforts for all the Globe's media properties which areoffered to advertisers in combination and separately, offeringmass-market reach and targeting flexibility. Those properties includethe Boston Globe newspaper, Boston.com, Worcester Telegram andGazette, and GlobeDirect, a direct marketing company.

"I am very excited to have Sam join us in this critical sales andmarketing position," Ms. Jacobus said. "He has a tremendous record ofbuilding and leading advertising teams across multiple mediaplatforms. He also brings a well-developed strategic view of thebusiness, and a solid appreciation of establishing strong customerrelationships."

Mr. Martin is currently senior vice president of sales for theNorth Jersey Media Group (NJMG), where he is responsible for theadvertising departments of The Record and The Herald News, as well asthe classified telecenter for the dailies and 43 weekly newspapers.His responsibilities also include the media group's Internet divisionand several specialty publications.

While at the NJMG, Mr. Martin successfully implemented a series ofinnovative advertiser programs ranging from effective packaging to newservices. He also introduced new sales metrics and new products suchas the most recently launched title, EXIT, a weekly alternativepublication geared for young adults.

Before his position at NJMG, Mr. Martin held a variety ofadvertising executive positions at newspapers in several metromarkets. He was the senior vice president of marketing at theCincinnati Enquirer for several years, where he was responsible forthe marketing and advertising departments of the Enquirer and TheCincinnati Post, as well as the sales efforts of Cincinnati.com. Hewas the advertising director at the News Journal in Wilmington, DE,and started his career at the Dayton Daily News.

Mr. Martin said, "The potential of Boston Globe Media to growbusiness by creating multi-media solutions for advertisers andcategories is tremendous. I'm thrilled at the opportunity to lead theadvertising sales efforts for the highly respected Boston Globe andBoston.com. The Boston Globe Media portfolio of print, online, directmail, and broadcast outlets provides advertisers extraordinary ways totarget their audiences."

Mr. Martin, 46, graduated with honors from Central StateUniversity, OH, with a Bachelors degree in communications in 1981. Heis married and has two children.

The Boston Globe is part of The New York Times Company (NYSE:NYT), a leading media company with 2004 revenues of $3.3 billion,includes The New York Times, the International Herald Tribune, TheBoston Globe, 15 other daily newspapers, nine network-affiliatedtelevision stations, two New York City radio stations and 35 Websites, including NYTimes.com, Boston.com and About.com. For the fifthconsecutive year, the Company was ranked No. 1 in the publishingindustry in Fortune's 2005 list of America's Most Admired Companies.The Company's core purpose is to enhance society by creating,collecting and distributing high-quality news, information andentertainment.