Adamind and Openwave Team to Deliver Rich Multimedia Services to TELUS

Adamind and Openwave Team to Deliver Rich Multimedia Services to TELUS Mobility

    Business Editors/High-Tech Editors

    MILPITAS, Calif.--(BUSINESS WIRE)--March 15, 2005--

North America's number one wireless carrier is the second deployment of Adamind's MediaSpire(TM) in the North American market with Openwave's MMSC solution for operators
    Adamind (LSE:ADA), a leading provider of rich Media Adaptation and Value-Added Services technologies for MMS and Content Services, announced today the deployment of its world-class Adamind MediaSpire(TM) at TELUS Mobility as part of Openwave's multimedia messaging services center (MMSC) solution for its operator customer base across North America. The Adamind MediaSpire(TM) is deployed at Openwave's MMSC to provide an overall streamlined and scalable messaging platform to operators across North America.
    Openwave and Adamind worked closely to test, integrate and deploy a fully capable video transcoding system for TELUS Mobility that extends their suite of such messaging applications as e-mail, instant messaging (IM), short message services (SMS) and more, generating new sources of operator revenues. The deployment was part of TELUS Mobility's November 2004 video messaging service launch.
    "Our collaboration with Adamind allows operators to extend their messaging services to deliver the best user experience across a range of handsets," said Rich Wong, general manager of messaging products at Openwave. "Together we enable operators to deliver an entire range of multimedia content including video. We look forward to working with Adamind to enhance and deliver the most sophisticated media adaptation and content enhancement technology to our mobile operator customer base."
    "Our joint offering for TELUS Mobility clearly demonstrates our commitment to delivering superior media adaptation and content enhancement solutions to the growing North American operator customer base," said Shailendra Jain, CEO of Adamind. "As the North American market shows tremendous potential for growth in the coming years, TELUS Mobility is a key player in our expansion, firming up our position as the leading global provider of media processing and content enhancement solutions for the market of mobile multimedia services."
    A national Canadian wireless carrier serving approximately 4 million clients across Canada, TELUS Mobility was recently ranked as the number one wireless carrier in North America by telecommunications consultants N. Moore Capital, Ltd. of New York. For more information about TELUS Mobility, please visit telusmobility.com.

    About Openwave

    Openwave Systems Inc. (Nasdaq:OPWV) is the leading independent provider of open software products and services for the communications industry. Openwave's breadth of products, including mobile phone software, multimedia messaging software (MMS), email, location and mobile gateways, along with its worldwide expertise enable its customers to deliver innovative and differentiated data services. Openwave is a global company headquartered in Redwood City, California. For more information please visit www.openwave.com.

    About Adamind

    Adamind (LSE:ADA) is a leading provider of rich media content adaptation and enhancement software for MMS, content services and value added services markets. The Adamind MediaSpire(TM) enables delivery of images, text, ringtones, audio and video to and between a variety of mobile devices, domains and networks, driving traffic growth and creating the ultimate rich media consumer experience.
    With headquarters in the US, an R&D Center in Israel, a global sales force and strategic channel partnerships with some of the top MMSC vendors and top-tier system integrators - all major Blue Chip companies such as Ericsson, Motorola, Openwave and LogicaCMG - Adamind is positioned to deliver superior quality products, services and support to its 80+ tier-1 and tier-2 operator customer deployments across the globe. www.adamind.com

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CONTACT: Adamind Corporation Yossi Hermush, +011 972-9769-9503 yossi.hermush@adamind.com or Openwave Systems Vanessa Veneziano, 650-480-4545 vanessa.veneziano@openwave.com or Connect Public Relations David Forstrom, 703-234-5390 davidf@connectpr.com

KEYWORD: CALIFORNIA ISRAEL INTERNATIONAL CANADA AFRICA/MIDDLE EAST INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS ELECTRONIC GAMES/MULTIMEDIA TELECOMMUNICATIONS SOFTWARE NETWORKING PRODUCT MARKETING AGREEMENTS SOURCE: Adamind Corporation

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